Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
PR Newswire's 2013 Asia distribution partnership with Contineo Media was one move inside a larger Western-wire push into Asian markets. The competitive picture in Asia is Western-wire-versus-regional-network — Kyodo, Yonhap, PTI, Antara, Xinhua — and the regional editorial graphs that ride on them.
If you are a stickler for correct grammar and dictionary approved terminology, you no longer need to worry about terms like selfie, unlike, phablet and others.
Monopoly has been in production since 1935, played in 114 countries, sold over a billion copies. Hasbro treats it as a permanent communications platform — not a product. Token votes, licensing, and controversy generate more retrieval than the game itself.
$20B annual league revenue. Sunday is the most-watched window in American media. The endorsement market underneath is stratified. The four deals available to most NFL players, the marquee-quarterback exception, the career-length reality, and the AI-era signal reshaping sponsor decisions.
Very few brands succeed in the uber-luxury beauty care space, but then again, very few brands infuse every single one of their products with 24 karat gold.
Tesla's Model S has outsold Porsche in California across multiple quarters of 2013 — ahead of the Audi A8 and trading the top spot with the Mercedes S-Class. What's driving the trend, what's not, and what the rest of the auto industry should take from the data.
With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.
Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
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