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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Marketers Use Data Management Platforms to Drive Higher ROI
PR, AI & Communications News
Dec 24, 2012

Marketers Use Data Management Platforms to Drive Higher ROI

There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.

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