Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
The January 2014 HBO Girls TCA press tour exchange between Lena Dunham, Judd Apatow, and journalist Tim Molloy became a frequently-referenced case in entertainment press-tour management. The question, the response, and what modern press-tour preparation hardened into.
GMC, the award-winning leader in customer communications management (CCM) and output management, announced today that The Forrester WaveTM: Document Output For Customer Communications Management, Q1 2014, has positioned GMC Software Technology (GMC) in the leader segment for its solution GMC Inspire.
Henry Swieca co-founded Highbridge Capital Management with Glenn Dubin in 1992, built it into one of the world's leading multi-strategy hedge funds, and sold it to JP Morgan Chase in two stages. He now runs Talpion Fund Management — and the Swieca Family Foundation.
Social Media has become an inextricable part of our culture, for better or worse. One thing is for certain: every one of us learned something from social media this past year, whether it was how to spread the word about important issues or how to safeguard our personal data.
The Technorati Digital Influence Report shows bloggers exert meaningful influence on consumer purchase decisions — more than Facebook or Twitter in some categories. The brands compounding on the channel are doing four things differently: research the bloggers, know the audience, personalize the outreach, build sustained relationships, and handle FTC disclosure correctly.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
Who delivers a message determines whether it lands. The Everything-PR Messenger Trust Index — CEO, founder, employee, customer, influencer, third-party validator.
The biggest single boost a business can give itself right now is showing up inside the AI engines. More than a third of buyers start product research with AI, not Google.
PR practice has evolved significantly across the past decade. Trade press repricing, founder-led publishing, crisis pre-positioning, influencer marketing as core PR, the ESG reset, and the measurement maturity that survives a CFO review. The trends that actually changed the practice.
Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.
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