
Proptech PR Is Broken. Here Is What Fixes It
Proptech brands chase press releases while their buyers research vendors inside AI search. Here is the mechanism that gets proptech companies cited, not just covered.

Contributor · Everything-PR
Sarel Doglu is a technology and product executive with more than 25 years of experience building software and leading technology teams. He is President and Chief Product Officer at MaestroX and formerly Chief Technology Officer at Action Title Research, both in the real estate industry.
His background spans technology, healthcare, public relations, real estate and artificial intelligence. He was a mentor at Capital Factory for 10 years, has advised small and mid-sized businesses on software architecture and technology strategy, and has been interviewed by Everything-PR on what entrepreneurs need to know about technology.
At Everything-PR, Sarel reviews and edits coverage of AI adoption in business, technology strategy, and how companies in real estate, healthcare and other sectors communicate about technology, so that the technical claims in those articles hold up.
Also on the web: LinkedIn

Proptech brands chase press releases while their buyers research vendors inside AI search. Here is the mechanism that gets proptech companies cited, not just covered.

Charles Schwab 82 (A). Merrill 78 (B+). Vanguard Personal Advisor 72 (B). Vanguard's decades-old investor-education legacy still beats newer firms' ad spend in AI retrieval.

Pakistan's leading PR firms: Asiatic Public Relations, Synite Digital, and Catalyst PR & Communications, serving a market shaped by the Karachi financial center, the IMF, and the country's global diaspora.

Agentic AI is the shift from AI that answers to AI that acts. The 2026 landscape — platforms, players, and why agent-mediated discovery is now a communications problem.

NerdWallet, Forbes Advisor, Yahoo Finance, CNBC Select, SmartAsset, The Motley Fool — the fintech publications AI engines cite most when buyers ask which apps, tools, and providers are best. First-edition spot capture across 10 buyer-intent queries.

Forbes, The Points Guy, NerdWallet, U.S. News Travel, CNN Underscored, Time Out — the travel publications AI engines cite most when buyers ask where to go, what to book, and how to save. First-edition spot capture across 12 buyer-intent queries.

Founded 1856 in Zurich. One of the two pillars of Swiss banking for 167 years. Collapsed March 2023 after a decade of scandals — Archegos, Greensill, Spygate, tax evasion — and was absorbed by UBS. Formally dissolved June 2024.

The best fintech PR agencies in 2026: eighteen firms ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, category depth, senior practitioners, and roster proof. 5W AI Communications leads.

Most communications teams adopt AI by accident. One person finds ChatGPT, uses it quietly, and a year later the team has no shared tools, no policy, and no idea who's doing what. That's not adoption — that's drift.Here is the same outcome done on purpose. Four weeks, one focus ea…

This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.