BetMGM vs Caesars: Marketing, Loyalty and Brand Compared
BetMGM and Caesars Sportsbook are both casino-owned betting brands, but they differ in ownership, scale and marketing. BetMGM is a 50/50 joint venture of MGM Resorts and Entain that reported $711 million of net revenue in Q2 2026, while Caesars Digital, the unit behind Caesars Sportsbook, reported $351 million. BetMGM leans on iGaming and celebrity creative, and Caesars leans on its loyalty program.
Updated October 18, 2026. Financial figures come from company releases dated July 28, 2026.
How do BetMGM and Caesars compare at a glance?
BetMGM is larger by reported digital revenue, and both brands tie betting to a casino loyalty program.
Factor
BetMGM
Caesars Sportsbook
Owner
MGM Resorts and Entain, jointly
Caesars Entertainment, through Caesars Digital
Q2 2026 net revenue
$711 million, up 3 percent
$351 million (Caesars Digital), up 2.3 percent
Q2 2026 adjusted EBITDA
$74 million, down from $86 million
$68 million (Caesars Digital), down from $80 million
First half 2026 net revenue
$1.41 billion, up 4 percent
$725 million (Caesars Digital), up 6.9 percent
Loyalty link
MGM Rewards
Caesars Rewards
Celebrity creative
Jamie Foxx and Tom Brady
J.B. Smoove as Caesar and the Manning family
Creative agency
Cape, agency of record
Not confirmed in the sources reviewed
Who owns BetMGM and Caesars Sportsbook?
BetMGM is owned jointly by MGM Resorts International and Entain plc, and Caesars Sportsbook is owned by Caesars Entertainment, Inc. through its Caesars Digital segment.
BetMGM's chief executive is Adam Greenblatt. Caesars Digital is one of Caesars Entertainment's reporting segments, alongside its Las Vegas and regional casino operations, and Caesars reported about $3.0 billion of net revenue for the whole company in Q2 2026.
Which is bigger, BetMGM or Caesars Digital?
BetMGM is about twice the size of Caesars Digital by reported quarterly net revenue: $711 million against $351 million in Q2 2026, according to each company's July 28 release. The comparison is rough, because BetMGM reports online sports, iGaming and retail together, while Caesars Digital reports online sports betting and iGaming.
According to BetMGM's Q2 update, its iGaming revenue was $483 million, up 8 percent, and its online sports revenue was flat at $228 million. BetMGM also said retail revenue fell 97 percent after larger bets were won by premium players. For the full year, BetMGM expects net revenue of $2.9 billion to $3.1 billion, toward the lower end of that range. In its Q2 release, Caesars reported that Caesars Digital's net revenue rose 2.3 percent to $351 million while its adjusted EBITDA fell 15 percent.
BetMGM markets through celebrity creative and visible responsible gambling work, while Caesars markets through a recognizable character and the Manning family on top of its resort brand.
BetMGM's celebrity creative has included Jamie Foxx and Tom Brady, and it names the GameSense program as part of its responsible gambling positioning. Adweek reported that independent agency Cape became BetMGM's agency of record after two years of projects, including the "Mullet Over" campaign meant to make people think before placing a large bet. Caesars Sportsbook launched a high-spend campaign around J.B. Smoove as Caesar and the Manning family, supported by Caesars Rewards. EPR covers both in Gambling PR Campaign Reference, and the spokesperson logic in 16 great potential casino spokespeople.
How do the loyalty programs compare?
BetMGM connects online play to MGM Rewards, and Caesars Sportsbook is supported by Caesars Rewards. Both brands use a casino loyalty program to give a betting app a reason to retain players that a digital-only sportsbook does not have.
BetMGM said in July 2026 that its $500 million adjusted EBITDA target was now likely to come after 2027, citing the current market environment and regulatory complexity around prediction markets. Online sports revenue was flat in Q2, which is where that pressure shows.
What should marketers learn from BetMGM and Caesars?
Marketers at casino-owned betting brands should connect the app to the loyalty program, pick one recognizable face and name responsible gambling in specific terms. Both brands show that a casino name carries equity but not an app audience, so the product and the loyalty link have to do the converting.
BetMGM is jointly owned by MGM Resorts International and Entain plc. Adam Greenblatt is its chief executive.
Is Caesars Sportsbook owned by Caesars Entertainment?
Yes. Caesars Sportsbook operates inside Caesars Digital, a segment of Caesars Entertainment, Inc., which trades on Nasdaq as CZR.
Which has more revenue, BetMGM or Caesars Digital?
BetMGM reported $711 million of net revenue in Q2 2026, and Caesars Digital reported $351 million. The two figures cover slightly different business lines.
Which agency does BetMGM use?
Adweek reported that Cape is BetMGM's agency of record for creative and brand strategy.
Written by
EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
