Case Studies
Ed Sheeran Owned His Drug Problem in Public. It Became a PR Asset.
Ed Sheeran took a year off, went public with substance abuse, and came back bigger. A celebrity PR case study in disclosure on your own terms.
Category
Case Studies
Case Studies
Celebrity Crisis Communications Case Study: Marilyn Manson, Columbine and Reputation Damage
Marilyn Manson built one of the biggest acts of the late 1990s. Columbine 1999 broke the brand permanently — a case study in reputation damage that compounds across decades.
Case Studies
Thinx and the DTC Founder-Ouster Case Study
The defining DTC founder-ouster case study: Miki Agrawal's 2017 exit from Thinx, the Maria Molland Selby operational reset, and the 2022 Kimberly-Clark acquisition.
Case Studies
Ed Sheeran's Game of Thrones Cameo: What the Backlash Taught Entertainment PR
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
Case Studies
Celebgate Convictions: The Crisis PR Playbook From the 2014 iCloud Hack
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
Case Studies
Danica Patrick: The Celebrity-Athlete PR Case Study
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
Case Studies
Chipotle's Recovery Wasn't Marketing. It Was A New CEO.
Steve Ells tried to fix it with a campaign. Brian Niccol fixed it with the operating system. A decade later, Chipotle generates $11B+ and is expanding internationally.
Case Studies
Stars Apologize. AI Doesn't Forget. The Celebrity Crisis Playbook in 2026
The remark. The clip. The pile-on. The statement. The arc is so consistent the playbook should be standard — and isn't. Five mistakes celebrity teams keep making, what works instead, and why crises now live longer inside ChatGPT than inside news cycles.
Case Studies
Boeing Announces Job Cuts
Boeing has announced substantial recent job cuts across multiple categories. The substantial position elimination scope, the voluntary separation package framing, the cost reduction emphasis, the competitive pressure response, the operational efficiency positioning, and the broader strategic logic for Boeing's workforce restructuring.
Case Studies
Celebrity Reputation Management: How Musicians, Athletes, Actors, and Influencers Build and Defend Public Image
How musicians, athletes, actors, and influencers manage public image, scandals, awards, and long-term legacy — with case studies on Taylor Swift, Kanye West, Elon Musk, and MrBeast.