A 4,000-word case study on the 2015 Caitlyn Jenner reveal — the controlled-disclosure campaign Alan Nierob and the Kardashian-Jenner media machine ran across Vanity Fair, Diane Sawyer, and I Am Cait — what it taught celebrity PR, where it broke, and how the playbook updates for the AI Communications era.
Chase and Bank of America have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship and Brian Moynihan's operator restraint.
The 2014 Play-Doh Sweet Shoppe extruder became a reference case in early-warning crisis communications: the cost of ignoring the first wave of complaints almost always exceeds the cost of acting on them.
Very few brands succeed in the uber-luxury beauty care space, but then again, very few brands infuse every single one of their products with 24 karat gold.
James Gandolfini built one of the most durable celebrity brands of the modern era by refusing almost every standard rule of celebrity communications. The case study on Tony Soprano, the actor behind him, and what other public figures can learn from the posture.
A 2026 comparative read on three luxury brands operating very different reputational positions \u2014 Porsche, Jaguar, and Rolls-Royce. The IPO that worked, the rebrand that didn't, and the disciplined holdout.
BBC's Nick Robinson calls it a "A Whitehall whodunit", and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays' worst ever PR nightmare unfolds. News today speaks of the bank's brand, and Omnicom-owned PR consultancy Portland - the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
EPR's reference on the Strauss-Kahn case — one of the most-studied institutional and personal crisis communications cases of the contemporary period. The IMF response, the Sofitel/Accor hospitality response, the French political consequences, the defense communications strategy, and the case's place in modern executive misconduct crisis communications.
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
