Kendrick Lamar's PR playbook — the DAMN. and To Pimp a Butterfly release strategies, surprise-drop mechanics, narrative-driven music videos (Alright, HUMBLE.), strategic Nike partnerships, and the social-media discipline that built one of hip-hop's most durable brand operations. Authenticity, high-production visuals, and cultural-and-social engagement as core operating principles.
The Everything-PR case study on how Jonathan Cheban — legally Foodgod — built one of the most-cited personal brands in the modern celebrity economy. Covers Command PR, The Spin Crowd, the legal name change, and the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD series.
The FTX collapse and the legal exposure faced by celebrity endorsers \u2014 Tom Brady, Larry David, Gisele B\u00fcndchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.
February 2022. On the eve of her Platinum Jubilee, Queen Elizabeth II declares her wish that Camilla be Queen Consort. Seven months later Elizabeth dies. The transition proceeds without controversy. The case study on closing succession questions while the authority still exists to close them.
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Comedian and TV host Chris Hardwick is facing harsh allegations after his ex-girlfriend, Chloe Dykstra, dropped a bombshell in the entertainment media recently.
Asian-American TV star Chloe Bennet says she understands how tough it can be trying to be successful as an Asian actor in Hollywood.
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
For a generation of American kids, most who are now adults, the Power Rangers were the ultimate superhero team.
