The 25 prompts below cover the recurring tasks a PR or communications team does inside ChatGPT every week: drafting, pitching, brainstorming, research, and reporting. Each prompt names the audience, the constraint, and the format the output should take, since a vague prompt produces a vague draft. Copy a prompt, fill in the bracketed fields, and treat the output as a first draft a professional still edits and verifies.
How should a PR team use this prompt library?
Copy the prompt exactly, replace every bracketed placeholder with real specifics, and run it once before adjusting the wording further. A prompt that names the audience, the word count, and the tone produces a usable first draft far more often than an open-ended request like "write me a press release." Every prompt in this library is grouped by the job it does: drafting, pitching, research, and reporting.
Drafting prompts
These five prompts cover the core writing tasks a communications team runs most often.
Press release first draft. "Draft a press release for a tier-1 business reporter. Brand: [name]. News: [one sentence]. Key facts: [bullet list]. Quote from [name, title]: [quote or angle]. Constraints: 350 to 450 words, AP style, lead with the news, no marketing adjectives."
Executive byline outline. "Outline an 800-word byline for [executive name] on the topic of [topic]. Thesis in one sentence: [thesis]. Three supporting points: [bullets]. Constraints: open with a specific scene or statistic, no throat-clearing, end with a forward-looking line."
Crisis holding statement. "Draft a holding statement for [company] responding to [situation in one paragraph]. We can confirm: [list]. We cannot confirm: [list]. Constraints: 120 words maximum, acknowledge impact on people first, no defensive language."
Internal memo from a meeting summary. "Turn these meeting notes into a one-page internal memo for [audience]. Notes: [paste]. Constraints: lead with the decision, then the reasoning, then the next steps with named owners."
Social post variations. "Write five variations of a social post announcing [news] for [platform]. Constraints: each under [character count], one uses a question, one uses a statistic, none uses an exclamation point."
Pitching prompts
These five prompts cover reporter outreach and story angle development.
Pitch email to a specific reporter. "Write a pitch email to [reporter name] at [outlet]. Their recent coverage: [paste headlines]. The story: [one paragraph]. Constraints: under 150 words, no flattery, subject line under 60 characters, one specific ask."
Angle brainstorm from one fact. "Here is one fact about [brand]: [fact]. Generate 15 distinct pitch angles a reporter in [beat] would find newsworthy. For each, name the publication type it fits and the reason it might get passed over."
Follow-up after no response. "Write a one-line follow-up to a pitch sent [X days] ago to [reporter name] about [topic]. Constraints: no guilt language, offers one new piece of information, easy to ignore without offense."
Exclusive offer email. "Write an email offering [reporter name] an exclusive on [story]. Constraints: states the exclusivity window clearly, under 120 words, includes one specific reason this reporter over others."
Media list beat description. "Given this list of reporters and their recent headlines: [paste], group them into three beats and write a one-sentence description of what each beat covers right now."
Research and brainstorming prompts
These five prompts cover competitive research and message development.
Competitive positioning research. "Research how [three named competitors] have positioned themselves on [topic] in the past six months. For each, summarize their stated position, one specific example, and where it seems vulnerable. Flag anything you could not verify."
Message stress-test. "Here is our positioning for [announcement]: [paste]. Play the role of a skeptical trade reporter looking for the weakness. Identify the strongest attack and the sentence in our positioning that invites it."
FAQ generation from a briefing document. "Read this briefing document: [paste]. Generate the 10 questions a reporter would most likely ask, ranked by how difficult they are to answer well."
Campaign angle brainstorm. "Generate 12 campaign angles for [product or announcement] targeting [audience]. For each, name the emotional hook and the one risk of overpromising."
Historical precedent research. "Find three past examples of a company in [industry] handling a situation similar to [situation]. For each, summarize what they did and how it was received."
Reporting and summarizing prompts
These five prompts cover coverage analysis and internal reporting.
Coverage summary for leadership. "Summarize this week's media coverage of [company or topic] in five bullet points for a CEO who has not read any of it. Notes or clippings: [paste]."
Sentiment breakdown. "Given these headlines and excerpts: [paste], sort them into positive, neutral, and negative, and give a one-sentence reason for each negative classification."
Monthly report first draft. "Draft a one-page monthly comms report using this data: [paste metrics or coverage list]. Structure: what happened, what it means, what we recommend for next month."
Competitor coverage comparison. "Compare the volume and tone of coverage for [our brand] versus [competitor] in the past 30 days using this data: [paste]. Identify the single biggest gap."
Board or client update summary. "Turn this list of the quarter's PR activities into a five-bullet summary for a board or client update. Activities: [paste]. Constraints: lead with the outcome, not the activity."
Content planning prompts
These five prompts cover calendars, campaigns, and long-range planning.
Six-week content calendar. "Build a six-week content calendar for [campaign name]. Goal: [one sentence]. Channels: [list]. Key dates: [list]. For each week, give the theme, three post ideas per channel, and the one metric that tells us the week worked."
Editorial calendar from a list of announcements. "Given this list of upcoming announcements: [paste with dates], build a publication schedule that spaces them out to avoid overlap and flags any two that compete for attention."
Speaking opportunity brief. "Draft a one-page brief for [executive] ahead of speaking at [event]. Include three likely audience questions and a suggested opening line."
Award submission first draft. "Draft the narrative section of an award submission for [campaign or program]. Category: [name]. Key results: [bullets]. Constraints: [word limit], no unverified superlatives."
Year-end review outline. "Outline a year-end communications review covering [list of major activities]. Structure: three wins, one honest miss, and two priorities for next year."
What should a team do after the first draft?
Every prompt in this library produces a starting point, not a finished piece. Verify every fact, figure, quote, and date before anything ships, since ChatGPT can generate a fluent, specific-sounding claim that is not accurate. Apply the brand's actual voice on the second pass, since the raw output tends toward generic-professional phrasing without a strong voice sample loaded into a Custom GPT. For the fuller workflow context these prompts fit into, including model tiers and data-handling rules, see ChatGPT for Public Relations: The Complete 2026 Guide.
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The most useful prompts name a specific audience, a word count, and a tone constraint. Vague, open-ended prompts produce vague output. The 25 prompts above cover drafting, pitching, research, and reporting, the four tasks a PR team runs most often.
Do these prompts work on other AI tools like Claude or Gemini?
Most of the drafting and brainstorming prompts adapt directly to Claude or Gemini. The research prompts perform better on Perplexity, which is built for sourced research rather than generation. See Three Bots. Three Jobs. One PR Team. for which tool fits which task.
How specific should a prompt be?
Specific enough that a colleague reading only the prompt could guess what the output should look like: the audience, the format, the word count, and one constraint on tone or content.
Should a team edit the output before using it?
Always. Every prompt here produces a first draft. A communications professional needs to verify every fact and apply the brand's actual voice before anything ships under the brand's name.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
