Nike Communications: NYC Luxury PR Agency Since 1984

Nike Communications is an independent luxury and prestige brand PR agency headquartered in New York, founded in 1984 by Nina Kaminer, who is president and founder. It has offices in New York and Los Angeles and works with luxury, hospitality, wine and spirits, and lifestyle brands, including Bacardi, Four Seasons, Eleven Madison Park, Leica and Wheels Up.

Originally published September 2026. Updated October 20, 2026.

Who founded and leads Nike Communications?

Nina Kaminer founded the firm in 1984 and has led it as president since. Her published biography says she studied classics at Amherst College and spent three years in brand management at companies including Xerox, Grumman and Bausch + Lomb before starting the agency. She told The PR Net the agency tells brand stories through media, events, partnerships and influencer relationships.

What does Nike Communications do?

O'Dwyer's describes a full-service communications agency specializing in luxury and prestige brands, with offices in New York and Los Angeles. The PR Net says the firm marked its 40th anniversary in 2024 and played a role in the opening of Kona Village, A Rosewood Resort and the launch of the Rosewood Impacts initiative. EPR covers the category in its luxury public relations and hospitality PR pages.

What has Nike Communications worked on recently?

The PR Net's profiles outline the agency's recent work. In 2023, the agency was appointed global agency of record for Bacardi rum and expanded in-house content production for clients such as Leica and St-Germain. In 2024, it reclaimed Constellation's luxury wine portfolio, added Wheels Up, celebrated Montblanc's 100th anniversary of the Meisterstück, handled the opening of COQODAQ and marked the 25th anniversary of Eleven Madison Park. On July 29, 2024, the agency announced it had been named U.S. public relations agency of record for the skincare brand NIOD, owned by Deciem.

The 2025 profile highlights the St-Germain "Spritz Up Your Summer" campaign featuring a long-form video with Sophie Turner, the launch of Four Seasons' first global entertainment collaboration with HBO tied to The White Lotus, and crisis communications for Caruso's Palisades Village after the Los Angeles wildfires. It also cites guiding Eleven Madison Park and Daniel Humm Hospitality through a global brand evolution, leading the launch of COQODAQ for Gracious Hospitality, onboarding 55 Hospitality, The Oberon Group, Mother Wolf Group and Good People Group, and overseeing amfAR's Cannes Gala coverage. These are agency-reported.

Which clients has Nike Communications worked with?

The PR Net lists Moët & Chandon, Hermès, YSL Beauty, Rosewood Hotels & Resorts and Bacardi among its prestige clients, and its profiles cite wins for Wheels Up, NIOD and the return of Constellation's luxury wine portfolio. Kaminer also told The PR Net that the firm helped Montblanc evolve from a small European pen brand into a diversified luxury brand. These are agency-reported.

How does Nike Communications compare with other New York PR firms?

Nike Communications is a mid-sized independent focused on luxury. The table points to the EPR pages that make the closest comparisons.

Related: PR agency profiles, PR leaders, Luxury public relations, New York PR firms, 5W Public Relations