
GEO Leaves the PR Trades: Tech Press Picks Up the Story
When a tech publication picks up a luxury AI visibility study unprompted and frames it as a tech story, the category has crossed over. GEO is no longer a PR conversation.

When a tech publication picks up a luxury AI visibility study unprompted and frames it as a tech story, the category has crossed over. GEO is no longer a PR conversation.

Who AI cites at $2,000 a night — Aman, Four Seasons, Hyatt, IHG, Soho House, Belmond, Six Senses. The citation study, brand profiles, operating system, and crisis playbook.

EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.

Haute Living's Seth Semilof on The AI Luxury 25: when five rival AI engines independently agree on which luxury houses carry authority, the agreement itself is the finding.

Haute Living's Seth Semilof on The AI Luxury 25 — why the engines confirm the editor's verdict, and why the real lesson is that authority is built on discipline, not time.

Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.

The EPR Coverage Directory for Luxury Public Relations — the master index of EPR's coverage across luxury hospitality, luxury travel, private aviation, luxury fashion, and the AI visibility research reshaping the entire luxury funnel.

A new 5W AI Communications study with Haute Black scored which superyacht builders the five major AI engines name — and turned the yacht industry into the cleanest case study of what AI is doing to every luxury funnel.

The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

The Auction House Citation Share Index 2026 evaluates Sotheby's, Christie's, Phillips, Bonhams, and Heritage for AI engine retrieval and category authority. It covers six signals: catalog depth, earned media, specialist visibility, record sales, breadth, and AI retrieval signal.