DiGennaro Communications: New York PR Agency Profile
Company Info
Founded: 2006, New York, by Samantha DiGennaro
Headquarters: New York City, with a presence in Chicago, Los Angeles, Austin and the UK and France (2021 company description)
Leadership: Samantha DiGennaro (Founder and CEO), Maxine Winer (President and COO)
Ownership: Independent
Specialty: B2B PR for marketing, media, technology and entertainment companies, plus a consumer practice
Notable Clients: Live Nation, Jingle Punks, Hathway, Musicbed, WONGDOODY, The Marketing Arm
Recognition: Inc. 500|5000 (2011), PRNEWS Top Women in PR (2016), Stevie Awards Entrepreneur of the Year, SmartCEO Brava Award (founder)
Website: digennaro-usa.com
Last verified: October 14, 2026 (history, leadership and clients, against company releases, Agility PR and PRNEWS; the London and Australia partnerships were not re-confirmed)
Published October 14, 2026.
What is DiGennaro Communications?
DiGennaro Communications is a New York independent PR agency founded in 2006 by Samantha DiGennaro, serving marketing, media, technology and entertainment clients. Known as DGC, it began as a specialist for advertising and creative agencies and now also runs consumer and tech practices.
Who founded and leads DiGennaro Communications?
Samantha DiGennaro founded DGC after running in-house communications at large agencies, according to a company release. A ReelChicago report says Maxine Winer was named president and chief operating officer to oversee operations, talent, client service and business development. DiGennaro won a Stevie Awards Entrepreneur of the Year honor and the SmartCEO Brava Award, per the same report.
How has DiGennaro Communications grown?
Inc. named DGC to its 500|5000 list in 2011 after 169 percent growth over three years, its release said, and the agency added Live Nation, Organic, Geppetto Group and BzzAgent as clients that year. In June 2021 it restructured around a Creative, Media and Marketing practice led by Mary-Elisabeth Ghanem, hired Brooke Geller for consumer and lifestyle, and brought on Kristen Morquecho to lead technology, Agility PR reported.
Which clients has DiGennaro Communications served?
The agency has worked with Live Nation and the music marketing company Jingle Punks, a campaign that PRNEWS recognized in 2016 and that led to coverage on CBS and in the New York Times. The 2021 announcement lists Hathway, Musicbed, Purpose, WONGDOODY, The Marketing Arm, eko, tvScientific and QuickFrame. EPR's earlier profile also named David and Goliath, Facebook and Microsoft, which are not re-confirmed.
What does DiGennaro Communications do?
DGC describes itself as a full-service independent PR and strategic communications agency offering media relations, content, executive thought leadership, speakers' bureau, social and influencer work, market intelligence, crisis communications and training.
How does DiGennaro compare with other New York PR firms?
Samantha DiGennaro founded DiGennaro Communications in New York in 2006.
What does DiGennaro Communications specialize in?
It specializes in PR for marketing, media, technology and entertainment companies.
Where is DiGennaro Communications based?
DiGennaro Communications is headquartered in New York City. Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group.
Written by
EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
