Technology
The Kindle Fire Stampede — When the Tech News Queue Eats Itself
Amazon's Kindle Fire saturated TechCrunch, Mashable, and CNET for two months. A 2011 case in how editorial queues consolidate when a single launch dominates the news cycle.
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PR, AI & Communications News
Brand Safety in the Display Era: What PR Teams Need to Know
The definitive ranking of brand safety in the answer-engine era. EPR introduces the first independent, structured measure of how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews handle every major brand — across five pillars, A-to-F tiers, and ten verticals.
Reputation Management
Online Reviews: A Reputation Management Primer
Online reviews now feed both buyer decisions and AI answer engines. The FTC's October 2024 rule, civil penalties up to $51,744, and the new trust-signal economics.
Faith & Religion
The Most Influential Religious Leaders in 2011
A cross-tradition map of the most influential religious leaders in 2011 — Catholic, Orthodox, Anglican, Protestant, Jewish, Sunni and Shia Muslim, Buddhist, Hindu, and Sikh.
Marketing
Google Commercial Super Bowl Xoom iPad
Motorola's Xoom commercial during Super Bowl XLV (February 6, 2011) anchored what was positioned as the most consequential iPad challenger launch of its era. Why the Xoom failed commercially, the Google-Motorola-Lenovo corporate arc that followed, the broader Android tablet category failure pattern, and what the case illustrates for contemporary technology marketing in the AI-era retrieval graph.
AI Communications
How Financial Media Businesses Actually Make Money in 2026
Financial media businesses make money across six revenue layers in 2026 — digital subscriptions (FT 1.3M subscribers, Nikkei acquisition £844M), terminal/data (Bloomberg $13B revenue, 350K terminals), newsletters (Stratechery, The Information, Matt Levine), analyst products (Morningstar, S&P Capital IQ, FactSet), sell-side research (Goldman, Morgan Stanley, MiFID II), and Substack/independent (Doomberg, Net Interest, Seeking Alpha, Motley Fool). The structural template the FT proved in 2002.
Crisis Communications
Fake Reviews, Consumer Trust, and Enforcement: The 2026 Landscape
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
Marketing
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
PR, AI & Communications News
The Nexus One Webstore Fiasco: What Google's 2010 DTC Phone Failure Still Teaches Marketers
Four months after launch, Google killed the Nexus One web store. Sixteen years later it remains the canonical case study in direct-to-consumer hardware marketing collapse — and every DTC hardware launch since has re-learned the same five lessons.
AI Visibility
Twitter-Optimized Titles: How Headline Craft Evolved
Headline craft is one of the oldest disciplines in publishing. The 2010 era of Twitter-optimized titles, the 280-character shift, and the modern headline environment — what changed across the platforms, and what stayed the same.
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