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PepsiCo has announced substantial recent management promotions including Al Carey to CEO of North America, Kirk Tanner to president and COO of North American Beverages, and Vivek Sankaran to president and COO of Frito-Lay North America. The internal talent development emphasis, the deep bench positioning, and the broader leadership continuity tradition under CEO Indra Nooyi.
Who was the first social media influencer? The shortlist is short \u2014 Julia Allison, Perez Hilton, iJustine, Michelle Phan, Chiara Ferragni. But the real question is who shapes decisions today.
In the dynamic landscape of modern business, building and maintaining a strong brand image and reputation is more crucial than ever.
Tom Coyne founded Coyne PR in 1991. 150+ staff, 1,000+ industry awards, and a counterculture philosophy: be the best place to work and the best people — and clients — will follow.
Learn effective strategies for marketing kids brands on Facebook. Tips for reaching parents through targeted ads, engaging content & community building.
The old advantages list — reach, engagement, cost-efficiency — is not wrong. It is just no longer the reason a serious brand runs the channel. What influencer marketing actually buys in 2026: category authority, distribution the platforms won't let brands buy, trust the buyer already granted, creative velocity, community access, and the AI citation record.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.
Small cannabis brands are celebrated rhetorically and punished structurally — praised for craft and authenticity, then operating at severe disadvantage when it comes to cannabis marketing. The infrastructure was built for categories that can advertise. The asymmetry, why scarcity distorts strategy, why copying big brands backfires, and why the GEO citation layer is the one paid-media alternative that doesn't require a platform's permission.
Learn how poor digital PR strategies like mass emails, misaligned influencers and crisis mismanagement can damage brand reputation and trust in today's transparent digital landscape
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