- Division of Tobacco Use Prevention, and Control: Develop and produce a marketing campaign for Quitline Iowa, ISTEP, Smoke-Free Air Act, and Smoke-Free Homes. IDPH has $500,000 available for these four campaigns.
- Consult with Division of Tobacco Use, Prevention, and Control staff on goals, target audiences, and programmatic information for each campaign.
- Place materials statewide using advertising venues
- Provide post-campaign metrics and samples.
- Iowa Nutrition Network: Update the Pick a better snack™, Play Your Way. One Hour a Day, and Their bodies change. So should their milk. Social marketing campaigns. IDPH has $200,000 for three campaigns.
- Pick a better snack™ and Play Your Way. One Hour a Day. Campaigns.
- Conduct a formative evaluation of the Pick a better snack™ and Play Your Way. One Hour a Day.
- Prepare a report of the formative research for the Iowa Nutrition Network for each campaign.
- Develop images and messaging for various mediums
- Place new campaign mediums in appropriate venues in targeted locations
- Assess recall, acceptance, and understanding of the new campaign mediums in various venues in targeted locations approved by IDPH.
- Iowa Gambling Treatment Program: Develop and produce an online marketing campaign for 1-800-BETS-OFF and www.1800BETSOFF.org. IDPH has $100,000 available for this campaign.
- Consult with Iowa Gambling Treatment Program staff on goals, target audiences, and programmatic information.
- Place materials statewide using advertising venues including but not limited to television, digital and online advertising, radio, outdoor billboards and signage, print, and other venues.
