Clarity Global (formerly Clarity PR): B2B Tech Communications Agency Profile

Edited on Jun 28, 2026. Clarity Global is a senior-led global growth consultancy for B2B technology and innovation brands. Founded 2012 by Sami McCabe in London, the firm is now led by CEO Rachel Gilley (appointed May 2024 after McCabe stepped aside to launch new agency Atrium in August 2024). 100+ team across EMEA, North America, and APAC, with offices in London, Cornwall, Amsterdam, Sydney, New York, and California.

Overview

Clarity Global — formerly Clarity PR — is a senior-led global growth marketing and communications consultancy for B2B technology and innovation brands. Founded in 2012 by Sami McCabe, the firm has grown from a London tech-PR boutique into a 100+ person consultancy with offices across EMEA, North America, and APAC.

Clarity is structured around the "Now, Near, Next" growth framework.

History and Ownership

Sami McCabe founded Clarity in 2012 in London. The firm built early traction working with Soundcloud, what3words, and TransferWise. The Brewery network took a minority stake to support long-term growth. In January 2024, McCabe departed Clarity, and in August 2024 he launched Atrium. Rachel Gilley succeeded McCabe as CEO.

Key Milestones

2012: Sami McCabe founded Clarity in London.

2013: Expanded to New York and Berlin.

2015: PRWeek named Clarity the fastest-growing PR firm in its "Top 150 PR Agencies" report.

2022: Acquired DRSmedia (San Francisco).

January 2023: Acquired Sefiani Communications Group (Sydney).

2023: Acquired Political Intelligence UK.

January 2024: Founder Sami McCabe departed Clarity.

May 2024: Rachel Gilley appointed CEO.

Services

• Public Relations and Influencer Marketing
• Strategic Communications — corporate reputation, crisis management, executive coaching
• Digital Marketing and Growth
• Public Affairs — via Political Intelligence UK acquisition

Leadership

Rachel Gilley serves as CEO. The global leadership team includes Tom Telford (President Digital Marketing), Nick Lansman (President Public Affairs), Robyn Sefiani (President APAC & Reputation Counsel), and Will Julian-Vicary (Head of Technology).

Awards and Recognition

Fastest-growing PR firm in PRWeek's 2015 "Top 150 PR Agencies." Recognition for B Corp work and the inaugural Clarity Global Crisis & Reputation Report.

Notable Clients

Recent: ChargePoint, Lightricks, Neato Robotics, NEURA Robotics, TalentDesk, Hippocratic AI. Historic: Soundcloud, what3words, TransferWise (now Wise), Monzo, Even.

EPR Coverage

Everything-PR has covered Clarity since 2013.

Key Takeaways

• Global growth marketing and communications consultancy for B2B tech brands.
• Founded 2012 in London by Sami McCabe.
• Rachel Gilley named CEO in May 2024.
• 100+ person team across offices in 6 cities globally.
• The Brewery network minority stake.
• Three acquisitions: DRSmedia, Political Intelligence UK, Sefiani.
• Historic clients: Soundcloud, what3words, TransferWise (Wise), Monzo.

Related Agency Profiles

Tech PR peers: Highwire · Mission North · InkHouse · Method Communications · LaunchSquad · Karbo · Crenshaw Communications · Bospar · Diffusion PR · SSPR / Next PR · Idea Grove · Channel V Media

Public affairs (post-Political Intelligence acquisition): APCO Worldwide · BerlinRosen · Portland Communications

Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory

Related: LMPR Communications (Formerly London Misher PR): Agency Profile