Massachusetts Convention Center Authority Issues Branding RFP
Massachusetts Convention Center Authority has issued an RFP for Provision of Branding Rights for the Pub located within the Boston Convention & Exhibition Center.
Purpose:
The purpose of this Request for Proposal is to select an exclusive Branding Rights contractor for the Pub, currently known as the “Sam Adams Pub,” located within the BCEC. For the contractor chosen, this relationship can mean far more than just traditional naming rights; it includes marketing, advertising, hospitality and promotional opportunities at the BCEC. This relationship will provide the selected contractor an opportunity to showcase its products at the BCEC’s Pub, and the diversity of clientele will provide it with an extremely valuable and effective manner in which to market its brand.
Background:
The BCEC is located at 415 Summer Street and is one of the country’s premier convention center facilities. This expansive convention complex is the largest in the Northeast and provides unparalleled meeting and exhibition opportunities. It offers over 500,000 square feet of contiguous exhibition space, 160,000 square feet of meeting space, 82 meeting rooms, and a dramatic 40,020 square foot ballroom. In 2013, the MCCA hosted 124 events at the BCEC with 417,220 attendees; in 2014, the MCCA hosted 139 events with 488,504 attendees; in 2015, the MCCA hosted 147 events with 480,659 attendees; and in 2016, the MCCA projects123 events with approximately 530,000 attendees. The events range in size up to 30,000 attendees at any one time. Information regarding the BCEC floor plans can be found at http://signatureboston.com/bcec/floor- plans-and-specs.aspx
Scope of Work:
The overall objective of this Branding Rights Request for Proposal is to identify one exclusive contractor that will create a successful relationship that enhances the contractor’s community marketing efforts and image while offering the Authority revenue to continue to attract and develop new business for the BCEC.
Proposal is due on May 8th, 2017 to:
MASSACHUSETTS CONVENTION CENTER AUTHORITY
415 Summer Street
Boston, Massachusetts 02110
Telephone: 617-954-2000
Leading Boston PR firms include Regan Communications & Shift Communications.
