Insights & Strategy
How to Spotlight Your Brand's Women Leaders in March
Women's History Month works for the brands that built the spotlight on real operational track record, not the month before March. The right and wrong way to run the campaign.
Category
Insights & Strategy
Insights & Strategy
How to Tap Into March Madness for Your Social Media Campaign
March Madness: brackets, live-tweeting, branded hashtags, influencer tie-ins, watch parties. How brands plug into the tournament's 30M-fan social conversation.
Insights & Strategy
How Public Relations Shapes Consumer Spending Choices
Some consumers might like to believe that they make clear-headed decisions, driven purely by need and logic, but the truth is often more complex.
Insights & Strategy
How Hospitality PR Wins for Restaurants
Restaurants live or die on editorial coverage, reviewer relationships, and the chef's public profile. How hospitality PR teams build all three for sustainable visibility.
Insights & Strategy
How to Communicate with Internal Stakeholders
Internal PR is the function most CEOs only notice when it fails. Communicating with stakeholders across the organization — process, structure, and the patterns that hold under pressure.
Insights & Strategy
How to Create an Impactful Internal Communications Strategy
Internal communications is the most underfunded PR discipline relative to its impact. Channel architecture, segmentation, two-way flow, and the AI-era link between employee voice and employer-brand Citation Share.
Insights & Strategy
Considering Brand Placement in Games? Here's What to Know from a Gaming PR Perspective
The gaming industry is thriving with a large and dedicated audience, making it attractive for brands looking for new game advertising opportunities.
Insights & Strategy
What are Inchstones and How Does Parenting PR Support This New Trend
Parents are seeking new approaches to raising their children due to helicopter parenting and constant competition.
Insights & Strategy
What Is Marketing Compliance? The 2026 Regulatory Reference
Marketing compliance covers FTC, GDPR, CCPA, FDA, industry-specific rules, and the new AI marketing disclosure layer. The 2026 operating reference for marketing legal teams.