What are Inchstones and How Does Parenting PR Support This New Trend
Parents are seeking new approaches to raising their children due to helicopter parenting and constant competition. Inchstone parenting is one such parenting trend that focuses on celebrating small victories and everyday progress. It offers a positive and encouraging approach, in contrast to traditional methods centered on punishment and negativity.
Current research on child development reveals that children thrive when they receive support and encouragement. Inchstone parenting, in line with this research, is more enjoyable for parents and children alike. By celebrating the small victories, everyone can relax and enjoy the journey of parenthood. Parenting PR support can steer your brand in the right direction, building a plan around how your offerings can support the latest inchstones trend and connect with parents who are interested in adapting this practice into their parenting plan.
What are inchstones?
Inchstones are small steps that are significant for a child’s development. They lay the foundation for bigger achievements. Celebrating inchstones is important for children and parents for several reasons, and brands should find ways they can also celebrate these milestones.
Reducing pressure
Inchstone parenting takes the pressure off of children to always be achieving at a high level while also boosting their confidence and motivation. It allows them to relax, have fun, and enjoy the process of learning and development. This can be key communications points to build your campaign around.
Promoting positive reinforcement
Focusing on inchstones encourages parents to use positive reinforcement, which is much more effective than punishment in shaping children’s behavior. As a parenting brand, this is already your mission, and you can provide support to parent through encouragement or resources that help them understand promoting inchstones.
Helping develop a growth mindset
Inchstone parenting teaches children that they’re capable of learning and growing, even when things are challenging. This fosters a growth mindset, which is essential for success in life.
Inchstones examples
Every child has different inchstones. These can range from a baby holding their head up to a child learning to tie their shoes or ride a bike without training wheels. Other inchstones may include completing a puzzle, making their own breakfast, or reading their first sentence. Celebrating these achievements can boost a child’s confidence and motivation for bigger accomplishments. With so many different inchstones, parents may feel lost or overwhelmed. As a parenting brand, you can weave inchstones into your messaging and provide your own example of inchstones that align with what your product or services offer.
Tips for celebrating inchstones as a brand
To celebrate inchstones with a child, parents should be genuine and enthusiastic, and so should parenting brands. Focus on effort and the part your brand or product plays in this journey, not just outcome. You can also provide parents with ideas on how to celebrate these inchstone with their little ones. For example, you can provide examples of something special parents can do to acknowledge their children’s accomplishments. They can keep a record of inchstones – a scrapbook, photo album, or list.
