Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
AV operators run safety-case communications, not product marketing — and a citation asymmetry means incident coverage feeds the negative queries faster than product news feeds the positive ones.
For EV pure-plays with no dealer network and no walk-in traffic, the AI answer surface is the showroom that matters most — and it's assembled from validator outlets the brand doesn't control.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac
A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.
The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
Filed under AI Communications & GEO. The anchor analysis of the litigation path: The Times Bet Against the Answer Engine. The full deal-by-deal accounting: The AI Licensing Tracker.
The Royal Pop, a collaboration between Swatch and Audemars Piguet, is more than a watch story; it's a power story about the changing landscape of luxury. This article explores how a $400 plastic watch disrupted horology, forcing a reevaluation of traditional marketing and brand-building strategies in the digital age.
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
