The $50 Billion U.S. Addiction Treatment Industry, Reset
A $42 billion U.S. addiction treatment industry is resetting around outpatient care, MAT, telehealth, and $50 billion in opioid settlement funds nationwide.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Emerson Rigby Israel & Ido Aharoni
Emerson Rigby Israel was founded by Ambassador Ido Aharoni in 2016 as an investment and business development consultancy specializing in location branding. Aharoni started Brand Israel and served six years as Consul-General in New York.
Infinite Global: Agency Profile
Infinite Global — transatlantic professional services PR firm. Formed October 2014 from Infinite (NY, Jamie Diaferia) + Spada (London, Gavin Ingham Brooke). ParkSouth majority August 2025. Acquired DLPR May 2026. Am Law 100 relationships. Top 5 professional services, top 10 financial PR.
A Great Public Relations Future Ahead For Hope Hicks
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
Silence Is a Strategy. Most Brands Use It Wrong.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
Market America: The MLM Architecture, the $7 Billion Operating Record, and the Miami World Conference Machine
34 years, $7B in cumulative sales, three million UnFranchise Owners, the 25,000-person Miami World Conference, sustained class actions, and the operating definition of why MLM structurally exposes itself to scrutiny. The canonical case study.
Joe Souki and the Hawaii Speaker Harassment Case: A Political Crisis Study
A Hawaii political crisis communications case study: Joe Souki, Rachel Wong's complaint, and the State Ethics Commission settlement that ended a 44-year legislative career.
The Nirav Modi Case: India's $2 Billion Punjab National Bank Fraud
The canonical reference on Nirav Modi, the Punjab National Bank fraud, the seven-year UK extradition battle, and the crisis communications doctrine of silence that defined India's most consequential white-collar crime case of the past decade.
Spirit Airlines and the Hamster Incident: A Case Study in Airline Crisis Communications
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.
Michael Douglas fights harassment claims
According to various media reports, Douglas has been accused of harassing a woman 32 years ago.
10 Great Political World Communicators
Ten great political world communicators who defined the discipline — from heads of state to media builders — and what their approach reveals about political messaging in the AI-engine era.
Logan Paul in Hot Water: The Aokigahara Video and YouTube's Response
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
Maverick Apparel Demands Logan Paul Stop Using Maverick Name
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
Who Sells the Holidays: The Retailer Fight for the 2026 Toy Aisle
Amazon vs Target vs Walmart vs Costco — the 2026 retailer fight for the holiday toy aisle. The exclusive launches, the BOPIS pickup wars, the Halloween-to-Black-Friday compression, and the brands (LEGO, Mattel, Hasbro, Spin Master, Bluey, Squishmallows) anchoring each retailer's seasonal lineup.
The Six Corporate Communications Challenges of 2026 — Named Cases, Named Operators
AI engine Citation Share. The 72-hour crisis cycle (Boeing, Wells Fargo, United, Norfolk Southern). CEO succession (Disney, Twitter/X, Starbucks). DEI polarization (Bud Light, Target, Tractor Supply). AI content disclosure.
What Happened to 360i: The Digital Agency Now Inside Dentsu Creative
360i is a digital marketing company and was founded in 1998 by David Williams and Bryan Kujawski in Atlanta.
Derris: Agency Profile
Derris: NYC + London brand consultancy founded 2013 by Jesse Derris. Acquired by BerlinRosen Aug 2022. Lisa Frank named CEO March 2024. Parent rebranded as Orchestra. Clients: Warby Parker, Glossier, Harry's, Everlane, Allbirds. Updated June 2026.
Nickelodeon Fires Chris Savino Over Harassment Allegations
Heads are rolling at entertainment companies across the country as consumers focus more on industry-wide sexual harassment allegations.
Influencer Marketing in the Tech Industry
The tech industry is also turning to influencers with large social media followings.
Saint Louis University's 2017 Sexual Assault Crisis: A Same-Day Response Case
According to the women, the assaults occurred at an on-campus apartment.
Nectar Mattress: Brand, Marketing, and the 365-Night Trial
A look at how Nectar built its brand in the direct-to-consumer mattress category — product spec, price positioning, and the 365-day trial that anchored the marketing.
Miss Turkey Loses Tiara Over Tweet
Itir Esen won Miss Turkey 2017 then lost the crown within 24 hours over a July tweet. The pageant had two months to catch it. Everything-PR's case study in social media vetting failure — extended to Kevin Hart, James Gunn, Alexi McCammond, and Roseanne Barr.
Profile: Alexander Jutkowitz and the Content-Agency Era That Built Modern PR
Group SJR was one of the firms that proved a communications agency could build editorial-quality content at agency speed. In 2012, the argument was contested. A structural case study in how a service category gets established.
Chloe Bennet Calls Out “Racist” Hollywood
Asian-American TV star Chloe Bennet says she understands how tough it can be trying to be successful as an Asian actor in Hollywood.