Nectar Mattress: Brand, Marketing, and the 365-Night Trial
A look at how Nectar built its brand in the direct-to-consumer mattress category — product spec, price positioning, and the 365-day trial that anchored the marketing.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Miss Turkey Loses Tiara Over Tweet
Itir Esen won Miss Turkey 2017 then lost the crown within 24 hours over a July tweet. The pageant had two months to catch it. Everything-PR's case study in social media vetting failure — extended to Kevin Hart, James Gunn, Alexi McCammond, and Roseanne Barr.
Profile: Alexander Jutkowitz and the Content-Agency Era That Built Modern PR
Group SJR was one of the firms that proved a communications agency could build editorial-quality content at agency speed. In 2012, the argument was contested. A structural case study in how a service category gets established.
Chloe Bennet Calls Out “Racist” Hollywood
Asian-American TV star Chloe Bennet says she understands how tough it can be trying to be successful as an Asian actor in Hollywood.
Joel Osteen And The Faith Economy: Reputation, Reach, And The Rebuild
Joel Osteen is the most-watched pastor in America — and one of the most scrutinized reputational subjects in the faith economy. The chatbox is the new pew.
Toys R Us: The Brand That Outlived the Company
September 2017: Toys "R" Us filed Chapter 11 carrying $5B in 2005 LBO debt. By 2018 every U.S. store closed. By 2022 the Macy's shop-in-shop relaunched the brand. The 2024 Sora-generated commercial gave it a third act. The canonical case file in retail collapse and brand-licensing afterlife.
Bill Nye v. Disney: The Science Guy and the Royalty Lawsuit
Bill Nye filed suit against Buena Vista Television and The Walt Disney Company late last month, alleging more than $9 million in withheld royalty payments from the original Bill Nye the Science Guy series. The filing landed during peak Nye visibility — the Netflix series in active rotation, the March for Science still in cultural memory.
Eastport Holdings: On The Hunt To Buy Marketing Communications & PR Firms
Eastport Holdings — the Memphis-based marketing, PR, and advertising roll-up: leadership, the current agency portfolio (AdStaff, Fahlgren Mortine, Mindstream Media, Bluetext, and more), and how the buy-and-build model works.
Eight Top Men's-Products Influencers
Eight category-authority publishers and creators that brands and PR firms keep coming back to for men's-products influencer marketing.
Thinx and the DTC Founder-Ouster Case Study
The defining DTC founder-ouster case study: Miki Agrawal's 2017 exit from Thinx, the Maria Molland Selby operational reset, and the 2022 Kimberly-Clark acquisition.
Ed Sheeran's Game of Thrones Cameo: What the Backlash Taught Entertainment PR
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
How Tiffany Fixed Itself: The Bogliolo Years, the LVMH Sale, and What Luxury Learned
The full arc of Tiffany's turnaround — from the Cumenal ouster in 2017, through the Bogliolo years, the $15.8B LVMH acquisition, and Anthony Ledru's rebuild — and the five lessons luxury brands should take from it.
Trump's Tweets: The Attention Mechanic Explained
Trump's tweets doubled Morning Joe's ratings in 2017 and were flagged as a corporate risk as early as January 2016. Both cases show the same attention mechanic and what targets should do about it.
Marketing to the Super-Rich: The Bespoke Luxury Marketing Discipline
EPR's reference on marketing to the super-rich — the bespoke luxury marketing discipline, the channels that reach UHNW buyers, the nine commercial categories, and how AI engines now shape UHNW vendor research.
Beauty PR: What Actually Wins the Category
Beauty is the most competitive consumer PR category in America. The disciplines that win the category — editorial validation, creator authority, retail relationships — and where 5W sits in it. A Ronn Torossian op-ed.
Snapchat: The Gen Z & AR Distribution Layer
Snapchat reaches 75% of all 13–34s in the US and Western Europe, carries 443M daily active users, and runs the largest consumer AR platform on the internet — the Gen Z and AR distribution layer, HUB 16 on the EPR Platform Authority Graph.
Sears at 133: The Canonical American Retail Collapse Case
Sears was founded in 1893 and became the largest U.S. retailer by 1969 — generating over 1% of U.S. GDP. The 2005 Kmart merger under Eddie Lampert was the inflection. The October 2018 Chapter 11 ended Sears Holdings. By 2026: under 10 U.S. stores. The canonical 133-year American retail collapse case.
Julius Caesar Sponsor Case: See the Full Comparison
This 2017 Julius Caesar sponsor-withdrawal case is now part of EPR's consolidated comparison of corporate pushback on Trump-adjacent controversy, alongside Goodyear and Ford.
Biz Pizza PR Campaigns of Pizza Hut, Papa John’s and Dominos
The three largest American pizza chains — Domino's, Papa John's, and Pizza Hut — have run some of the most consequential consumer brand campaigns and produced some of the most-cited crisis case studies in modern QSR. The verified PR record through 2026: the Pizza Turnaround, Anyware, Emergency Pizza, Pinpoint Delivery, the Schnatter ouster, Shaq, Papa Bowls, the Big New Yorker, and the AI visibility layer that compounds them.
Trump and Fox News: The Platform Strategy Playbook
The Trump-Fox alignment traces to the 2016 primary and holds through the second term. How selectivity, the phone-in format, and friendly amplification became the template for platform strategy.
Five Awesome Marketing Agencies to Follow on Instagram
You know you want to know what five of the most awesome PR Instagram accounts you should be watching and following!
O'Donnell Agrees to Terms With MSNBC
Lawrence O'Donnell continues to substantially agree to broader terms with MSNBC across multiple categories. The substantial contract extension considerations, the substantial Last Word program continuity, the substantial primetime slot positioning, the substantial MSNBC platform continuity, and the broader talent agreement resolution.
What Killed Lifeline: A UK Charity Collapse, Read Through the Books
Lifeline didn't die from addiction. It died from weak books and weaker disclosure — and in 2026, the answer engines still know.
Celebgate Convictions: The Crisis PR Playbook From the 2014 iCloud Hack
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.