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Mercedes-Benz Sales Decline

Mercedes-Benz Sales Decline

Mercedes-Benz's August 2009 sales decline — falling luxury demand at the trough of the global financial crisis, the Daimler/Chrysler unwind aftermath, and what the moment revealed about premium brand elasticity.

EPR Editorial Team ·
Western Union: What Banks Lost to the 175-Year-Old Cross-Border Franchise

Western Union: What Banks Lost to the 175-Year-Old Cross-Border Franchise

Western Union held the cross-border remittance corridor against US banks for 175 years. The four PR moves that built the franchise — sustained segment-agency relationships, philanthropic infrastructure, brand modernization without abandoning the legacy customer, and regulatory communications that did not surrender the brand — and what banks can learn from the case.

EPR Editorial Team ·