PR Should Be the Last Cut from Your Corporate Budget
Your efforts can be targeted to a variety of audiences, covering more generic exposure to almost one-on-one efforts.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Public Domain PR — How Brands and Institutions Communicate in the Open
Public domain PR is the practitioner playbook for communicating where every word is permanent and every audience is unfiltered. Five operating rules for the AI engine era.
China's Information Control Operation: From the 50 Cent Army to Spamouflage
Harvard estimated the Chinese state generates 480 million social media posts a year. The 50 Cent Army, the water army, and Spamouflage, plus the 2011-to-2025 enforcement history against the water army, are the layers of the same operation, now augmented by generative AI.
Tourism PR: How Destinations Build Authority and Rebuild After Crisis
Tourism PR is the discipline of building destination authority across earned media, content, influencer programs, and crisis communications. The destination playbook — with case studies from Egypt, Saudi Arabia, Portugal, Iceland, Japan, and Dubai.
Chris Burch: The Builder Behind Tory Burch, Burch Creative Capital, and NIHI Sumba
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
VTB-Manatos at 10: The Russian-State FARA Retrospective
In May 2016, Manatos & Manatos filed FARA paperwork for Russian VTB Group at $17,500/month to lobby against Russia banking sanctions. Ten years later, VTB is on the OFAC SDN list, the Russian-state FARA category has collapsed, and the contemporary foreign-influence landscape runs through different geographies entirely.
Omnicom Group: Inside the World's Largest Communications Holding Company (2026 Update)
Omnicom Group (NYSE: OMC) is the world's largest marketing and communications holding company after its November 2025 IPG acquisition. Its full portfolio: advertising (BBDO, DDB, TBWA), media (OMD, PHD), commerce (Flywheel), and the OPRG PR subsidiary.
Toronto Lawyer PR: The Canadian Market
Hansell McLaughlin Advisory opened in Toronto in May 2016 as Canada's first integrated legal-and-communications advisory firm. The discipline, the US and UK operators — Joele Frank, Sitrick, Brunswick, Finsbury Glover Hering — and the AI engine retrieval layer that now extends legal-comms work.
Donor Recognition or Naming Rights in National Parks?
New guidelines are being established currently regarding donor recognition.
Drake University's Manning, Iowa PR Partnership Case
Drake University's 2016 Manning, Iowa partnership: full destination marketing for a 1,400-person town, and the student-run PR firm template for small cities.
JCPenney: The Slow Collapse of an American Anchor — and What the Brand Still Teaches Retail
The 120-year JCPenney collapse, the Ron Johnson era, the 2020 bankruptcy, and the January 2025 SPARC merger into Catalyst Brands — what the brand still teaches retail communications in the AI era.
The History of Public Relations: From Ivy Lee and Edward Bernays to the Modern Era
The 120-year history of public relations — from Ivy Lee's first press release in 1906 through Edward Bernays and the professionalization of persuasion, the broadcast era, the cable era, social media, and the mature integrated discipline operating today.
University of Iowa School of Journalism and Mass Communication
The University of Iowa School of Journalism and Mass Communication — established 1924. Research foundation, strategic communication track, Midwest market concentration, and the AI-era curriculum question every research-grounded journalism school now faces.
The Expanding Role of PR Representing Government Agencies
PR representing government agencies has expanded from one-off contract communications into permanent infrastructure. Federal, state, and municipal agencies now run dedicated comms teams plus outside firms on specialty mandates.
Inside the Flint Lobbying Ecosystem: Who Spent What in Washington
By spring 2016, Flint was a Washington story. Two dozen lobbying entities, $220M in WRDA, Dan Kildee's $800M package, and the $15B lead-pipe replacement provision that ultimately followed.
The Penn State Page Center: How Academic-Practitioner Research Bridges Work in PR
For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience.
Cleveland Crisis Communications: The City Map
Cleveland's crisis-comms market — Hennes Communications, Falls & Co, Dix & Eaton, Marcus Thomas, Vehr — and the Fortune 500 corporate base that drives it. Cleveland Clinic, Sherwin-Williams, Progressive, KeyCorp, Eaton, Cleveland-Cliffs.
Hillsborough: Sports Crisis PR's Most Damning Case Study, Brought Current
97 dead. A 37-year fight for the truth. Failed prosecutions. The Hillsborough Law. The textbook crisis-PR case study in what cover-up costs an institution \u2014 brought current through the Duckenfield retrial, the 2021 trial collapse, and the Labour government's 2024-2026 legislative response.
Who Teaches the New PR
The textbook is two years behind the field. So universities are hiring the operators — senior practitioners brought in as professors of practice to teach AI Communications, GEO, and Citation Share in real time.
Kirk Ferentz and the Self-Audit: Why Iowa's Coach Hired a PR Team
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.
Scientology and the Public Relations of a Closed Religion: A Case Study in Reputation Defense
A case study in closed-religion PR — Scientology Media Productions, the Office of Special Affairs, the Going Clear and Leah Remini coverage arc, and why owned media at scale does not move AI citation share against sustained third-party authority.
Mitsubishi's Trust Problem That Never Resolved
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
The Corporate Apology Framework: When Sorry Works and When It Backfires
The corporate apology — when it works, when it backfires, and the five variants. Tylenol, Domino's, Equifax compared. The six-factor scorecard. Why action has to precede the words.