Pfizer's Scientist-Forward Pivot Was an AI-Era Move Before AI
Pfizer's 2016 scientist-forward pivot was treated as reputation rescue at the time. In the AI retrieval era it turned out to be the operating model. Same instinct, much higher stakes.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
SoulCycle: How a Cult Fitness Brand Built a Movement and Lost It
SoulCycle at its 2026 inflection: 57 studios, CEO Evelyn Webster's departure, and the full arc — founding, Equinox, failed IPO, Ross/Trump backlash, Peloton, pandemic, and the twenty-year retrenchment.
Orange Is the New Black and the Netflix Communications Model
Orange Is the New Black returned for its fourth season earlier this month and continues to operate as one of the foundational case studies in the Netflix-originals communications model. The five structural elements of the model, what OITNB specifically demonstrates, and what brand and entertainment communications teams should be taking from the case.
Hawaii's $35K Bribery Petition Returns — With the Lt. Governor on Leave
Former federal attorney Alexander Silvert is pushing the Hawaii House to recall the bribery petition Speaker Nadine Nakamura quietly filed away — with Lt. Gov. Sylvia Luke now on unpaid leave and the criminal probe widening.
Whole Foods Under Amazon: The 8-Year Reputation Reset
Whole Foods went from 2016 FDA scrutiny to a $13.7B Amazon acquisition in 2017. The 8-year integration, the Amazon Fresh stack, and Just Walk Out.
Public Relations: Solving Problems
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
Disney's Alligator Crisis: A Crisis Communications Case Study in Progress
Disney's response to the death of two-year-old Lane Graves on June 14 is producing one of the most-studied crisis communications cases in modern American hospitality. The speed, the direct family contact, the immediate operational change, and the absence of defensive communications. What the broader category should be taking from the case.
Investor Relations: The Discipline, the Firms, and the AI Era
IR decides how a public company trades relative to its fundamentals. Seven sub-disciplines, the EPR AI Visibility Scorecard for public companies, the IR firm landscape, and what changed when the AI engine became the first screen in investor due diligence.
A$AP Rocky and Geno Smith: When the Manager Becomes the Story
The A$AP Rocky and Geno Smith dispute is one of the cleaner case studies on what happens when a celebrity-manager relationship breaks down in public. Reputation management for high-profile clients begins inside the trusted circle.
BerlinRosen: Agency Profile
BerlinRosen is a strategic communications firm co-founded 2005 by Valerie Berlin and Jonathan Rosen. Built to operate with the speed of a political campaign. Flagship of Orchestra (10-agency network, 600+ employees, O2 Investment Partners-backed). Rebranded from BerlinRosen Holdings March 2024.
The Publicist Who Fabricated the Jay-Z, Rihanna Rumor
A publicist fabricated a Jay-Z and Rihanna affair rumor in 2005 to promote a debut single. The false story resurfaced in 2015 and cost him credibility.
Michael Sitrick and the Broad Beach Restoration Case
Michael Sitrick, founder and chairman of Sitrick And Company, is among the Broad Beach homeowners behind a privately funded Malibu coastal restoration effort.
Leslee Dart: 42West Publicist for Tom Hanks, Streep
Leslee Dart is co-CEO of 42West and a longtime Hollywood publicist representing Tom Hanks, Nicole Kidman, Meryl Streep, and Keanu Reeves. She left PMK in 2004 to found the firm.
Kekst CNC Anchors Publicis's Global M&A PR
Kekst CNC is the global strategic communications firm formed by the 2019 merger of Kekst and Company (1970, NY) and CNC (2002, Munich). Publicis Groupe-owned since 2008. Co-CEOs Lyndsey Estin (U.S., March 2026) and Richard Campbell (Non-U.S., February 2026). #1 globally in M&A communications.
Pepsi's Reinvention Approach: The Multi-Category Adaptation Machine
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
ZENO Group: Agency Profile
ZENO Group is a global integrated communications agency owned by DJE Holdings (parent of Edelman) but operates as a separate firm. Founded 1999 as PR21, renamed ZENO 2004. Global CEO Barby Siegel since 2009. 800+ staff, 21+ offices, $153M+ revenue. Notable client: Salesforce.
Sex, Shock and Blocked Ads: The Regulated-Industry PR Playbook
Sex sold for forty years. Then the record stopped fading. Calvin Klein 1995, Abercrombie, American Apparel, Victoria's Secret — and what replaced them. Plus the full playbook for cannabis, gambling, crypto, adult, spirits and firearms when the ads are blocked.
Tracy Nguyen Romulus: The Publicist Who Became SKIMS' Operator
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
Samsung vs. Apple vs. Cisco: Three Distinct Hardware PR Operations
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach involves and what the broader category should take from it.
Beer Public Relations: Anheuser-Busch, Heineken and Molson Coors (2026)
Beer industry PR across Anheuser-Busch, Heineken, and Molson Coors — communications leadership, agency relationships, the Bud Light crisis, hard seltzer disruption, non-alcoholic premiumization, and how the category has been reshaped by AI discovery.
NASA Public Relations: How the Civil Space Agency Built America's Most Trusted Federal Brand
NASA built the strongest civilian federal brand in the United States across seven decades — from Mercury through Apollo to Artemis. The PR architecture, the crisis cases (Apollo 1, Challenger, Columbia), and what other agencies study.
UNC Paid Edelman Millions. The Public Record Still Tells the Same Story.
UNC spent more than $10 million on outside counsel and crisis PR \u2014 including a long Edelman retainer \u2014 to manage its academic-athletic scandal. The dominant public record still tells the same story. The crisis was managed for media. It was not managed for memory.
PR Lions at Cannes 2026: The Industry's Citation Asset
Cannes Lions 2026 opens June 22. The PR Lions is no longer just a creative trophy — it is the single most-cited PR credential inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Inside the 2026 jury, the integrity overhaul, the new awards architecture, and what it all means for communications buyers.
Northern California's Tourism Discovery Problem
Butte County is known as the "Land of Natural Wealth and Beauty," providing countless opportunities for outdoor recreation.