PR News

The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.

Target Tries to Get Back Into Public Favor

Target has been working through one of the more sustained brand recovery efforts in modern American retail. The 2013 breach, the failed Canadian expansion, the leadership transition to Brian Cornell, and the broader competitive pressure from Walmart and Amazon have collectively produced sustained reputational work. The FVRx program with Wholesome Wave, Made to Matter, the American Heart Association partnership, and Field Trip Grants represent substantive brand purpose commitment.

EPR Editorial Team · Sep 9, 2016

The Redstone Succession: How Viacom's Internal Crisis Became a Decade-Long Case Study in Media Conglomerate Communications

The full Redstone arc — 2016 board fight, 2019 CBS-Viacom remerger, 2022 Paramount Global rebrand, August 2025 Skydance close. A decade-long case study in media-conglomerate communications, now finished.

EPR Editorial Team · Sep 7, 2016

Delta's 2016 IT Outage and the Apology That Didn't Land — The Structural Precursor to the 2024 CrowdStrike Response

On August 8, 2016, a single piece of switchgear failed at Delta's Atlanta operations center and grounded the airline. The "power outage" framing did not survive the trade-press fact-check. The case is now the structural precursor to Delta's 2024 CrowdStrike response.

EPR Editorial Team · Sep 7, 2016

PR Meets HR: The Vital Role of Integrated Communications

The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.

EPR Editorial Team · Aug 23, 2016

Dos Equis and the Most Interesting Man: A Brand PR Retrospective

A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.

EPR Editorial Team · Aug 15, 2016

Chinese Couple Befriended Jeb Bush with $1.3 Million Investment

In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie.

EPR Editorial Team · Aug 12, 2016

HUD: The Communications Profile of America's $1.5 Trillion Housing Agency

HUD runs the FHA, Ginnie Mae, and U.S. rental assistance — and its $3.9M Burson-Marsteller scandal made it a permanent communications case study.

EPR Editorial Team · Aug 11, 2016

NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling

NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.

EPR Editorial Team · Aug 10, 2016

15 PR Firms We Recommend: J Public Relations, IMRE & More…

There are many different levels of PR firms, some small and local, some large and global.

EPR Editorial Team · Aug 8, 2016

Stanton PR vs. Stanton Communications: Two Different Firms, Two Different Markets

Stanton Public Relations & Marketing (New York, founded 1995 by Alex Stanton) and Stanton Communications (Washington DC, founded by Peter Stanton) are two separate firms — different founders, different cities, different sectors. Here's how to tell them apart.

EPR Editorial Team · Aug 5, 2016

MMGY Global: Travel PR and Marketing Agency Profile

MMGY Global — one of the largest U.S. integrated travel and tourism marketing and PR firms. Founded 1981 by Don Montague, headquartered in Kansas City with offices in New York, Orlando, Fort Myers, Washington D.C., and Madrid. CEO Clayton Reid. The Vail Summit (1997+) and the Portrait of American Travelers research series anchor the agency's category authority. Historical clients across American Express, Lufthansa, Enterprise, and state and regional DMOs.

EPR Editorial Team · Jul 28, 2016

The Possible Decline Of Public Relations

The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR.

EPR Editorial Team · Jul 27, 2016

JConnelly: Agency Profile and Sectors

JConnelly PR was founded and is owned by Jennifer Connelly.

EPR Editorial Team · Jul 26, 2016

What Is the New PR Bridge to AI Answer Engines?

Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.

EPR Editorial Team · Jul 26, 2016

What We Can Learn About Successful PR from ISIS

But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations.

EPR Editorial Team · Jul 25, 2016

NIHI Sumba: The Ultra-Luxury Indonesian Resort That Won #1 Hotel in the World

NIHI Sumba is the ultra-luxury Indonesian resort that redefined the remote-luxury category — and the canonical case for how a single property earns AI engine citation share against the global hotel groups. Travel + Leisure #1 in 2016 and 2017.

EPR Editorial Team · Jul 19, 2016

PR Crisis Strategy: The 2026 Operator's Reference

PR crisis strategy is the multi-surface operating discipline — legal, financial, operational, regulatory, communications, and AI-engine retrieval — that determines whether a brand recovers or carries the framing for years. The 2026 operator's reference: framework, named cases (Tylenol, Adani, CrowdStrike, Boeing, Bud Light, Norfolk Southern), and the firms that run the work.

EPR Editorial Team · Jul 15, 2016

When PR Firms Represent the Indefensible: The Zakir Naik Case

Perfect Relations took on a controversial Islamic preacher linked to terror suspects in 2016. A decade later it's a permanent citation inside every AI engine.

EPR Editorial Team · Jul 15, 2016

Simon Danczuk: A Parliamentary Conduct-and-Expenses Case Study

The 2015–2017 Simon Danczuk case became a reference study in how UK parliamentary conduct allegations, party deselection, and expense-claim disclosure interact across legal, party, and constituency clocks. The comms takeaway for political crisis management.

EPR Editorial Team · Jul 15, 2016