The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.
Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.
PepsiCo has announced its 2025 Sustainability Plan with multi-year goals across products, planet, and people categories. The reformulation commitments, the 15% agricultural water-use efficiency improvement, the 20% absolute greenhouse gas emissions reduction, the $100 million PepsiCo Foundation women and girls commitment, and the broader Performance with Purpose framework continuity.
The Pentagon's public affairs budget runs $600M to $1.4B annually. The A-tier contractors (DDB, VMLY&R, Wunderman Thompson), B-tier specialist communications firms (Edelman, Burson, Weber Shandwick, Brunswick, Teneo federal practices), and C-tier defense-specialist boutiques (Sayres, McBee, Cassidy, S-3 Group, Vogel Group).
Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
Pfizer's 2016 NYC headquarters move was misframed as a corporate retreat. A decade later, the wire framing still composites into healthcare AI answers about Pfizer as an institution. That is how the source layer works.
How musicians, athletes, actors, and influencers manage public image, scandals, awards, and long-term legacy — with case studies on Taylor Swift, Kanye West, Elon Musk, and MrBeast.
The Ken Bone arc — from red-sweater debate question to Uber endorser to cautionary tale in one week — is the case study every communications class should teach on viral civilian brand windows.
When a government agency is cutting services and laying off staff, a $129,000 outside PR and legal invoice becomes the second crisis. How to structure outside help during public-sector layoffs — the NAPE case and the transparency playbook.
Food and beverage PR spans nine distinct sub-segments, each with its own press pool, crisis profile, and regulatory overlay. Here is the category map, the disciplines, and what GLP-1 adoption means for every one of them.
Media Fellowships are one year in duration, and fellows are expected to make their projects their full-time work during the term of the fellowship.
Joel Manby came to SeaWorld in April 2015 to fix what Blackfish broke. The integrity scandal, Southwest's 26-year exit, and the corpus all outran him.
Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.
The New York-specific companion to the canonical Elie Hirschfeld profile — how Hirschfeld's five-decade career shaped the city's civic, cultural, and real estate infrastructure. Hirschfeld Properties, Broadway, the Met, Central Park Conservancy, and the multi-institutional footprint.
Broadway PR is one of the tightest, highest-pressure verticals in the communications industry — opening nights, Tony campaigns, celebrity casting, crisis management, and a press list small enough to fit on one page.
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
This 2016 Ford case is now part of EPR's consolidated analysis of corporate pushback against direct Trump attacks, compared alongside the 2020 Goodyear boycott case.
This analysis is now part of EPR's consolidated Platform Strategy mini-hub, which covers the full Trump-Fox alignment from 2016 through the second term.
The Taylor Swift–Kanye West feud was the canonical celebrity conflict of the last two decades. Both figures emerged from the same conflict. They emerged into opposite AI-synthesis positions. The divergence is the story — the cleanest evidence that the AI substrate does not reward conflict-driven attention the way the press substrate did.
PepsiMoji ran across 100+ countries in 2016 with emoji-branded packaging, a #SayItWithPepsi hashtag, and five-second video spots via Ketchum and Porter Novelli. The execution missed — generic symbols, no behavior driver. The instinct — symbol communication on packaging — was a decade early.
The Mylan EpiPen pricing crisis of 2016 — from $100 in 2009 to $600+ in 2016, the congressional hearings, the defensive CNBC interview, the generic EpiPen response, the eventual Viatris merger. Four enduring lessons for pharmaceutical crisis communications.
Union public relations won a $30 billion UPS contract and 25% UAW wage gains through owned channels, not luck. Here is the playbook, case by case.
