
Amazon Workforce: 1.5M Employees, Project Kuiper, and the Hiring System
Amazon's workforce grew from 800K in 2020 to 1.5M+ in 2026. The Jassy hiring drive, the 2022-23 layoffs, Project Kuiper, and the union arc.

Amazon's workforce grew from 800K in 2020 to 1.5M+ in 2026. The Jassy hiring drive, the 2022-23 layoffs, Project Kuiper, and the union arc.

The 2021 post-pandemic labor shortage forced Amazon, McDonald's, JBS and the hospitality category to invent new hiring incentives in real time. Five years on, the response permanently changed the employer brand function — and the architecture is now being rewritten again by AI hiring agents.

Google's sizable workforce has been working from home for more than a year now.

The plan is to generate about 5 billion baht-- the equivalent of $154.7 million-- from the tax every year.

Greenlight Biosciences, an RNA tech firm is driving towards improving the availability of mRNA vaccines.

WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US.

Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts.

A media pitch is when a company or an agency tries to get a media outlet or a journalist interested enough in a particular story that they decide to cover it.

Crisis response in 2026 operates against a thirty-minute window, not a six-hour news cycle. AI engines extract from breaking news in hours. Social signal escalates in minutes. The brands that figured out the discipline — Toyota, American Express, Apple, Patagonia — protect reputation infrastructure built over decades.