2024 Best Saudi PR Campaigns

Related: The Saudi PR market hub · Saudi sports marketing · Saudi tourism marketing · Saudi fashion PR · Saudi Marketing & Brand Study 2026

Updated June 5, 2026.

So far in 2024, some of the best PR campaigns in Saudi Arabia have leveraged a mix of digital innovation, high-profile events, and cultural relevance — part of the broader Vision 2030 communications expansion that has turned the Kingdom into one of the largest PR markets in the world. Here are some notable examples:

1. NEOM Launch Campaign: Continued emphasis on NEOM's futuristic vision with immersive digital experiences and international media coverage to highlight its progress and attract global investment.
2. Red Sea Global's "The Red Sea Project": This campaign has used high-profile environmental and tourism events to showcase the project's luxury and sustainability credentials.
3. King Abdullah Financial District (KAFD) Campaign: PR efforts have focused on positioning KAFD as a leading global financial hub through high-profile events and targeted media outreach.
4. Saudi Arabian Airlines (Saudia) New Routes Launch: Saudia's PR campaigns for new international routes have included influencer partnerships and multimedia storytelling to highlight the airline's global connectivity.
5. Saudi Vision 2030 Milestones: PR campaigns focusing on specific Vision 2030 projects, such as cultural initiatives and economic reforms, have utilized both local and international media to showcase progress and achievements.
6. Jeddah Season 2024: This annual festival's PR campaign included star-studded events, extensive social media coverage, and partnerships with global influencers to drive tourism and local engagement.
7. Riyadh Art Festival 2024: The campaign used collaborations with renowned artists and influencers, alongside digital media, to promote Riyadh as a cultural and artistic hub.
8. The Ritz-Carlton Residences in Riyadh: A luxury residential development was promoted through exclusive media events, high-profile endorsements, and targeted digital marketing.
9. Emaar's Saudi Projects: Emaar's PR efforts for new residential and commercial developments in Saudi Arabia featured comprehensive media campaigns and influencer partnerships.
10. Aramco's Sustainability Initiatives: Aramco's campaigns have focused on environmental sustainability and innovation, leveraging high-profile events and partnerships with global environmental organizations.
11. Saudi Arabian General Investment Authority (SAGIA) Initiatives: PR campaigns highlighting investment opportunities in Saudi Arabia have used targeted international media coverage and investment conferences.
12. Luxury Fashion Events: High-end fashion brands held exclusive events and influencer partnerships to launch new collections and engage with Saudi fashion enthusiasts.
13. Saudi Film Industry Initiatives: The promotion of Saudi films and film festivals through media coverage and partnerships with international film critics and influencers.
14. Al Ula's Heritage and Tourism Campaign: PR efforts focused on promoting Al Ula as a cultural and historical destination with a blend of digital storytelling and media events.
15. Saudi Arabia's Sports Achievements: PR campaigns around major sports events and Saudi athletes have included extensive media coverage and influencer engagement to boost national pride and international recognition.

These campaigns reflect a strategic use of modern PR tools and techniques to engage diverse audiences, promote national initiatives, and position Saudi Arabia prominently on the global stage.

What made 2024 a notable year for Saudi PR campaigns?

2024 marked the operational midpoint of Vision 2030, with PIF-backed giga-projects, Riyadh and Jeddah Seasons, and the lead-up to Expo 2030 Riyadh and the 2034 FIFA World Cup all generating concurrent communications mandates. The result was the highest concentration of large-scale PR activity in the Kingdom's history.

Which sectors dominated Saudi PR activity in 2024?

Giga-projects (NEOM, Red Sea Global), entertainment and tourism (Jeddah Season, Riyadh Art Festival, Al Ula), aviation (Saudia), financial services (KAFD), real estate (Emaar, Ritz-Carlton Residences), energy and sustainability (Aramco), and sports were the dominant categories — each with dedicated PR campaigns operating at international scale.

How does Vision 2030 shape Saudi PR campaign strategy?

Vision 2030 functions as the strategic anchor for nearly every major Saudi PR campaign. Individual campaigns — from NEOM to Saudi Seasons to Aramco sustainability — co-cite the Vision 2030 narrative, which compounds editorial authority for both the program and the campaigns within it. Full context in EPR's Saudi PR market hub.

What role does the Public Investment Fund play in Saudi PR?

The PIF is the financial engine behind most flagship Saudi PR campaigns — NEOM, Red Sea Global, Diriyah, Qiddiya, LIV Golf, Newcastle United, Esports World Cup, HUMAIN. The Fund's portfolio is itself a communications platform, with every PIF investment generating downstream PR activity. EPR covers the financial architecture in the Saudi Marketing & Brand Study 2026.

Which PR firms run major Saudi campaigns?

The Saudi market supports international network agencies with dedicated Gulf practices, regional independents built on Vision 2030 mandates, and specialist boutiques operating around PIF-adjacent projects. The current landscape is mapped in The Leading PR Firms in Saudi Arabia, 2026.

Read next on Everything-PR:

• Saudi Arabia Is Now One of the Biggest PR Markets on Earth. Here's Why.
• 25 Successful Saudi Sports Marketing Campaigns
• Brilliant Saudi Tourism Marketing Programs
• 15 Successful Saudi Fashion PR Campaigns
• Mohammed Bin Salman and the Saudi Perception Machine
• Saudi Arabia Marketing & Brand Study 2026
• The Leading PR Firms in Saudi Arabia, 2026