
The X Ad Inventory Map 2026
With MoPub, Twitter mobile application publishers manage their inventory and optimize multiple sources of advertising from a single platform.
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.

With MoPub, Twitter mobile application publishers manage their inventory and optimize multiple sources of advertising from a single platform.

Tesla's Model S has outsold Porsche in California across multiple quarters of 2013 — ahead of the Audi A8 and trading the top spot with the Mercedes S-Class. What's driving the trend, what's not, and what the rest of the auto industry should take from the data.

When one talks about the power of marketing, luxury usurps all other categories. Whether cars, watches or clothing, often times the luxury space exceeds one's wildest dreams. Clearly, with the advent of a multi-million dollar bottle of alcohol that is the case.

Social analytics in 2026 is Citation Share, not engagement rate. The Tumblr-enterprise-analytics moment of 2013 was an early signal of where measurement was headed. A decade later, the discipline has matured past social platforms onto the AI engines.

PRSA is the largest professional association for U.S. public relations and communications practitioners. Founded in 1947, ~21,000 members across 110+ chapters. The body that writes the Code of Ethics, accredits the APR credential, runs ICON, and awards the Silver Anvil.

The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.

HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.

Last week Havas Worldwide announced the appointment of Oliver Poppelbaum as Managing Director Digital Europe. According to the news Poppelbaum will be responsible for digital strategy and business development within the sphere.

Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.

The PR Lions gets the headlines. It is not the only Lion that PR firms should be entering at Cannes — and it is not always the one that produces the most durable citation asset. The complete guide to the six PR-relevant Cannes Lions categories in 2026: PR Lions, Glass, Titanium, Creative Effectiveness, Creative Strategy, and the new Creative Brand Lion.