PR, AI & Communications News
How Madison Avenue and London Built Brazil
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
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PR, AI & Communications News
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
PR, AI & Communications News
YouTube's Original Channels Bet — One Year In, the Independent Creators Are Winning
A year into YouTube's $100 million original channels initiative, the trade-press consensus is turning skeptical. A handful of funded channels are working; many are not. Meanwhile, independent YouTube creators — PewDiePie, Smosh, the Vlogbrothers — are outperforming the studio-style productions without funding. The MCNs (Maker, Machinima, Fullscreen) are quietly becoming the brand entry point.
PR, AI & Communications News
Oreo Daily Twist: 100 Days That Built Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
PR, AI & Communications News
Top 50 iPhone Apps for PR Pros: The 2012 Snapshot
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
PR, AI & Communications News
From HD to AI: How Television Advertising Reformed Itself Twice in Fifteen Years
From the 2012 inflection when HD ad distribution first outnumbered SD, to CTV taking over premium video advertising, to AI engine retrieval becoming the new metric. How television advertising reformed itself twice in fifteen years.
PR, AI & Communications News
Travel PR 2026: Citation Share Is the New Occupancy
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
PR, AI & Communications News
The U.S. PR Industry: From $11B in 2012 to $20B+ in 2026
The U.S. PR industry passed $20 billion in annual revenue this decade. The 2012 forecast was $13.4 billion by 2017, cleared and surpassed. Now AI Communications is reshaping where the next $10 billion gets earned.
PR, AI & Communications News
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
PR, AI & Communications News
Advertising Fat: Why More Marketing Doesn't Always Mean Better Marketing
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
PR, AI & Communications News
Reviews and Consumer Trust 2026: The Complete A, B, C-Tier Platform Stack
Reviews are the highest-leverage trust signal a brand can earn — and they feed three discovery systems including AI engines. The full review-platform stack across A-tier (G2, Trustpilot, Sephora, Amazon), B-tier (TrustRadius, Capterra, Featured Customers), and C-tier embedded collectors (Yotpo, Okendo, Junip, Stamped.io, Loox).