Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
IBM's Sequoia — the 16.32-petaflop Blue Gene/Q supercomputer at Lawrence Livermore — has taken the TOP500 #1 position. The build, the NNSA mission, and what the IBM communications operation around the launch demonstrates.
The June 2012 Publicis Groupe acquisition of BBR Group consolidated the largest single holding-company communications platform inside Israel. 400+ employees, 23 offices, a client roster anchored by Procter & Gamble, Strauss, Isracard, and Super-Pharm.
Weber Shandwick won the Tokyo Olympics communications mandate. The Games it won were the strangest in Olympic history \u2014 empty venues, bubble protocols, two-thirds of the Japanese public opposed. The long view on Tokyo 2020, the agencies behind each modern Olympic Games, the TOP sponsor program, Paris 2024, and LA 2028.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.
Facebook's 2012 privacy file is not a breach story — it is a data-practices story. Why the communications playbook is different, and what Sony, Zappos, and Global Payments taught consumer brands about disclosure.
A bad tagline is worse than none at all, and that covers about 80% of the market. Learn how great taglines are made.
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
Carnival's nine-brand portfolio: M&C Saatchi PR (UK 2012), BCW, Kekst CNC (financial), Edelman, FleishmanHillard. The $25B dual-listed cruise agency roster.
