Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.
The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.
The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
Where startup founders announce a new business. Five venues that actually reach the audience — the entrepreneurs, investors, and web developers most likely to notice.
O'Dwyer's ranks U.S. PR firms by fee income annually. Overall Top 100. Healthcare, Tech, Beauty, Financial, Travel verticals. How buyers read it — and how it now retrieves inside AI.
Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.
Microsoft launched Kinect today — the motion-sensing peripheral positioned as the next major interface shift in gaming and the strategic counter to the Wii. Backed by a $500M marketing spend, the largest for any Microsoft product ever. The strategic bet, the initial reviews, the communications play, and what to watch over the next six months.
Digital engagement is the practice of building meaningful connections with audiences across the surfaces where they actually spend time. Seven pillars of serious digital engagement, common failure modes, and what the brands doing this well have in common.
Today the San Francisco Board of Supervisors voted in favor of the "Healthy Food Incentives Ordinance" to limit toy giveaways in children's meals that have excessive calories, sodium and fat.
