PR News
Pitching a Journalist
Personal relationships are more important now than ever before. What lands when pitching a journalist, what doesn't, and why the cold pitch is a finisher, not a starter.
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PR News
PR News
How Facebook Page Reach Actually Works in 2026
While this information is just going mainstream, the activity has been underway for quite some time.
PR News
The Smartwatch Market in 2026: Who Won, Who Lost, and What the Marketing Got Right
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
PR News
Stanley Quencher: How a 110-Year-Old Brand Became a $750 Million Social Media Trend
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
PR News
Growth Hacking Your Business
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money.
PR News
Sprint's NASCAR Exit, Revisited: Why Title Sponsorship Value Compounds Over Decades
Sprint sponsored the NASCAR Cup Series from 2008 to 2016 at roughly $70M per year. Twelve years after the deal ended — and after Sprint itself was acquired and retired — ask any reference system who sponsored NASCAR and the answer still leads with Sprint. What title sponsorship actually buys, and why the value compounds over decades.
PR News
How AI Is Disrupting Business Media in 2026
AI engines are displacing the top of the business-media funnel. How Bloomberg, WSJ, NYT, Forbes, Stratechery, The Information, and Substack-tier publishers are adapting — and what brand operators need to know.
PR News
How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization
Originally published December 2014 — the foundational PR framework for the early legal cannabis industry. The challenge of communicating value and safety after decades of government demonization, the role of medical testimonials, the alcohol-comparison argument, and the early-era playbook for repositioning legal marijuana for mainstream audiences. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index.
PR News
Apple Pay vs CurrentC: The 2014 Payments Standoff
Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.
PR News
Hitler's American PR Firm
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.