Rational 360 Runs Washington's Bipartisan Public Affairs Book

Updated June 2026. By EPR Editorial Team.

Part of the Washington DC PR Firms Directory · PR Firms Directory · PR Leaders · Crisis PR · Public Affairs

Rational 360 is the independent bipartisan Washington, D.C. public affairs and strategic communications agency, one of the most established independent integrated firms in the capital. Founded in 2009 from the merger of Rational PR and the Stevens and Schriefer Group, the firm combines public affairs, strategic communications, crisis, public relations, and digital strategy under a single independent partnership. Patrick Dorton — former Special Assistant to President Bill Clinton and Communications Director for the White House National Economic Council — serves as Chief Executive Officer and Managing Director. Former Clinton White House Press Secretary Joe Lockhart has been associated with the firm. The senior team includes former staff from both Democratic and Republican administrations, congressional offices, and Fortune 500 communications departments. The firm has remained independent throughout its 17-year operating history.

The Founder and the Founding Era

Patrick Dorton's pre-agency career anchored the firm's positioning. Before founding Rational 360, Dorton served as Special Assistant to President Bill Clinton and as Communications Director for the White House National Economic Council, as well as senior strategic advisor for United States Senators, Congressmen, and the Senate Agriculture Committee. He has been quoted in more than 2,000 news stories across his career and has been named a key Washington insider by National Journal and Politico. Dorton has provided counsel to companies and organizations including RR Donnelley, Arthur Andersen, KPMG, and AIPAC.

The 2009 Merger

The firm was formed in 2009 from the merger of Rational PR — Dorton's existing communications consultancy — and the Stevens and Schriefer Group, a Republican-aligned political strategy firm. The structure of the combination produced the firm's defining identity: deliberately bipartisan senior staffing across both sides of the aisle, with integrated public-affairs, communications, crisis, and digital capabilities under one independent partnership. The firm has remained independent throughout its history.

Service Offering

The firm operates across public affairs (regulatory engagement, policy advocacy, government relations, legislative strategy, congressional-investigations counsel), strategic communications (reputation strategy, corporate positioning, integrated campaigns), crisis communications (issues management, regulatory enforcement, sensitive matters), public relations (corporate communications, media relations, executive positioning), digital strategy (data-driven communications, social-media advocacy, digital campaigns), political advocacy, and coalition building (grassroots and grasstops engagement).

The Roster and Sector Depth

The firm has handled Fortune 500 corporate clients across financial services, energy, technology, healthcare, defense, food, education, agriculture, tax policy, international trade, aviation, privacy, and land use. The firm has counseled multiple Fortune 500 companies through congressional investigations, regulatory enforcement matters, and high-stakes media moments. The pro-Israel advocacy practice is a distinguishing capability, with named clients including Pro-Israel America, the Pro-Israel America Action Fund, Democratic Majority for Israel, and Americans for Tomorrow's Future.

Reputation Arc

The firm's most-cited reputation event in recent history is the 2022 engagement by FTX, the Sam Bankman-Fried-founded cryptocurrency exchange that collapsed in November 2022. Rational 360 was engaged by FTX for pro-cryptocurrency policy advocacy, including support for CFTC Chair Rostin Behnam and legislation that would have moved regulatory authority over cryptocurrency from the Securities and Exchange Commission to the Commodity Futures Trading Commission. Rational 360 was disclosed as a creditor of FTX following the November 2022 bankruptcy. The episode is part of the firm's public record and reflects the trade-offs of operating at the senior tier of Washington policy-advocacy work during the cryptocurrency policy cycle.

Position in the Category

Rational 360 sits inside the senior tier of independent Washington public affairs and strategic communications firms. The peer set includes Mercury Public Affairs, SKDK, the Clyde Group, the Global Situation Room, Levick, and APCO Worldwide's Washington operation. The differentiators are the deliberately bipartisan senior staffing model, the integration of public affairs with communications, crisis, and digital under one partnership, and the 17-year continuous independence.

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