rembrandt flores efg pr los angeles celebrity consumer lifestyle agency explained
Originally published July 2020. Updated September 27, 2026.
An interview with Rembrandt Flores, founder of EFG PR (Entertainment Fusion Group), a Los Angeles-based consumer and lifestyle agency built on celebrity and influencer relationships, media relations, and event marketing.
How Did Your Career Happen?
My career was a pure accident! I was working in production on an international TV show for E! and was put on a shoot that sent me on a trip with the show's guest celebrity host and their publicist. That publicist and I discussed our jobs and goals and by the end of the trip, she convinced me to get into PR. Needless to say, I ended up leaving E! and we started our own PR agency called Fusion Publicity. We mainly did talent PR and I honestly fell out of love with it; I found myself more attracted to brands and events, so we changed the direction of the company and renamed it EFG: Entertainment Fusion Group, or EFG PR which we are still known as today.
What Does EFG PR Provide as an Agency?
We grew rapidly in the 2000's and back then were a full service 360 agency with 3 offices and 100+ employees, repping large brands such as Guess, Oakley, Ubisoft, Electronic Arts, Capcom, as well as many spirit brands including Tanqueray, Johnny Walker, Zaya Rum and DeLeon Tequila. Since the acquisition of our New York operations, we are now a much smaller, more nimble agency primarily handling brands in the consumer and lifestyle spaces. We work mainly in three areas: media relations, influencer and celebrity outreach, and events. The media relations department handles overall press including online/digital, print, broadcast and podcasts. The influencer and celebrity outreach department is based on relationships personally developed by Flores with managers, agents and talent directly. The events department covers experiential launches and activations.
Stand-Out Moments in EFG's History
EFG PR has worked with well-known people and brands across several campaigns, including:
Oakley's "Learn to Ride Series" in collaboration with Audi
PR for Prince's exclusive Oscar parties
LG Mobile's Malibu Beach House and Cabo San Lucas experiences
Event launches for video game franchises including Assassin's Creed, Just Dance, NBA Live and Madden NFL
PR and launch for Tinder, following EFG's earlier co-founding of Ad.ly with Sean Rad
PR for Neon Carnival at both Coachella and Stagecoach
Press and influencer outreach for direct-to-consumer brands including Away, Casper, Sonos and American Vanity
What Does EFG PR Focus On Today?
EFG PR's leadership includes Rembrandt Flores as managing partner and Peter Philipp Wingsoe as co-founder and chief creative officer, according to the firm's listing with CommunicationsMatch. Flores has also built ventures beyond the agency, including roles as CEO of 8 Commas and Flowing Ventures and as an angel investor, according to his talent profile with booking agency MN2S. In a December 2021 Authority Magazine interview, Flores described the agency's client roster as spanning brands such as Diageo, LG Mobile, Casper, Away and Sonos, with a continued focus on influencer and celebrity-driven campaigns over traditional press outreach.
How to Find EFG PR
You can find Rembrandt Flores on Instagram at @rembrandt, and the agency's work at efgpr.com.
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