Sabrina LCP Communications: PR Firm Profile

Part of EPR's PR Firms & Communications Agencies directory. Adjacent: Sports PR · Technology PR.

Edited on Jul 19, 2026

Sabrina LCP Communications — now also operating as Sabrina Comms at sabrinacomms.com — is a New York-based boutique communications consultancy founded in 2011 by Sabrina Carrozza. The firm specializes in sports, media, technology, and venture capital communications, with a distinctive practice managing the U.S. market presence for global brands — particularly European football clubs and international sports leagues entering the American market.

Leadership

Sabrina Carrozza is founder and principal, serving as the primary resource for all clients. She brings more than 20 years of communications experience to the consultancy. Before launching the firm in 2011, she held senior positions at three high-profile PR agencies: The OutCast Agency, Access Communications, and Connors Communications, where she generated awareness for technology clients across consumer and enterprise categories.

Beyond the consultancy, Carrozza holds three additional positions: Adjunct Professor at New York University; Development Director at Harvard University's Weatherhead Center for Global Sport; and Advisor to multiple technology startups and to GameOn Entertainment Technologies. She holds a BBA in Marketing from Baruch College and an MBA in Marketing from C.W. Post.

Sector Specialty

Three core practices: global sports, media and entertainment technology, and consumer technology. The defining capability is U.S. market entry for international brands — particularly European football clubs and global sports leagues that need American media presence, U.S. executive visibility, and U.S. fan engagement programming.

Service Mix

• Media relations strategy and outreach: consumer, business, sports, tech, and trade press
• Messaging and positioning
• Company and product launches
• Event planning and production: consumer events, celebrity events, brand activations
• Speaking and thought leadership programming for executives and athletes
• National broadcast and consumer media campaigns
• Social media strategy and management
• Analyst relations
• Earned and owned media integration
• U.S. market entry for international brands — distinctive specialty

Notable Clients

Global football and sports: FC Barcelona, FC Bayern Munich, LaLiga, Serie A, Drive by DraftKings, DAZN, Opta, Goal.com, EA Sports, Sporting News Media, Perform Group.

Technology and media platforms: Google, YouTube, Facebook, Yahoo, VEVO, Intuit, AdMob, Taykey, Snaps.

Startups: The Mom Project, Chargifi, and several other early-stage technology companies.

Footprint

The consultancy maintains "people on the ground" across five U.S. metros — leveraging a network of senior industry experts that can scale up around major initiatives:

• New York (HQ)
• San Francisco
• Los Angeles
• Miami
• Chicago

• Founded: 2011
• Carrozza's base: New York City and Long Island
• Websites: sabrinacomms.com · sabrinalcpcomms.com

The AI Communications Era for Sports and Tech PR

Sports and technology PR both sit inside categories where AI engines now structurally reshape audience research patterns. When an American sports fan researches an unfamiliar European club, when a U.S. business buyer researches an international tech platform, when a journalist researches a global athlete's American presence — the first stop is increasingly ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews. The engines synthesize English-language coverage, U.S. media placements, and athlete profile content into a single answer that often locks in the U.S. narrative for years.

For a U.S.-market-entry specialist like Sabrina Comms, that is the entire game. The English-language media presence, executive visibility programming, and athlete profile work the firm secures for FC Barcelona, FC Bayern Munich, LaLiga, and Serie A — these are the retrieval anchors the AI engines use to summarize those clubs for American audiences. The press feature, the executive interview, the athlete profile in U.S. trade press — these are AI training data for the next decade of American sports discovery.

For the broader category lens, see EPR's Sports coverage and the Technology PR pillar.

Related EPR Coverage

• PR Firms & Communications Agencies Directory
• Sports Coverage
• Technology PR Pillar