Solomon Partners: M&A Advisory for Media Marketing
Solomon Partners is a global investment bank whose Media & Entertainment group names advertising and marketing services as an explicit coverage area, led by Mark Boidman, Head of Media & Entertainment since 2022. Boidman has advised on more than $45 billion in transactions since joining the firm in 2013, and the group hosted its first Cannes Lions summit for senior media executives in 2026.
What does Solomon Partners' Media & Entertainment group cover?
Solomon Partners' Media & Entertainment group advises private and publicly traded companies, ranging from multibillion-dollar global media and entertainment corporations to growth-oriented private companies and financial sponsors. The group's named coverage areas include content creation, distribution and exhibition, site-based and experiential entertainment, satellite and broadcasting, marketing and media technology services, advertising and marketing services, global retail technology, and out-of-home media.
Mark Boidman is specifically recognized for expertise in advertising and marketing services-based businesses, alongside mobile, in-store media, retail tech, event tech, professional audiovisual and out-of-home media, according to his own biography published by the firm. That breadth across physical and digital marketing channels distinguishes the group from firms that cover only digital agencies or only traditional media.
Who leads Solomon Partners' Media & Entertainment practice?
Mark Boidman joined Solomon Partners (then known under a related name before its rebrand) in 2013 as a Director in the Media, Entertainment, Communications and Technology Advisory Practice, becoming Managing Director in 2014 and Head of Media & Entertainment in 2022. Before Solomon Partners, Boidman spent nearly a decade at Barclays Capital, where he advised on more than $40 billion in transactions between 2004 and 2012, including Lionsgate's acquisition of Summit Entertainment and Discovery Communications' acquisitions of HowStuffWorks and Convex Group.
The Media & Entertainment group's leadership also includes Richard Brail as Chairman of M&A and Vinod Chandiramani as Head of Capital Advisory, according to the firm's 2025 Media Summit team materials. That team structure separates deal execution from capital advisory work, letting clients access financing expertise alongside straight M&A counsel within the same group.
What M&A deals has Solomon Partners' media group completed?
Solomon Partners' Media & Entertainment group has advised on named transactions spanning out-of-home media, entertainment and marketing technology.
Client
Counterparty
Deal type
Van Wagner Communications, major market advertising business
CBS Outdoor Americas
Acquisition, October 2014
AMI Entertainment Network
Coral Tree Partners
Sale, December 2022
Boidman's broader out-of-home media client list, built across his career, has included Adams Outdoor Advertising, Clear Channel Outdoor, Broadsign International, Cieslok Media and Exterion Media, giving the group deep relationships across the out-of-home advertising ecosystem specifically. That specialization is unusual among directory entries, most of which concentrate on digital marketing and media rather than physical out-of-home advertising infrastructure.
Solomon Partners publishes Media Monthly, a recurring newsletter covering innovations reshaping the Media & Entertainment industry, and produces market presentations including an Out of Home Media M&A Update. Recent presentations from Boidman have covered how in-house brand studios, AI implementation and out-of-home advertising are converging, and how point-of-care and in-pharmacy media are reshaping advertising strategies.
Boidman has also authored two books on the industry, Times Square Everywhere and Digital Sign Language, analyzing how digital and mobile media, along with professional AV and in-store media, are transforming the broader media landscape. He speaks regularly at industry events including CES, the Digital Signage Expo and the World Out of Home Organization Congress, giving Solomon Partners a visible presence at the conferences where out-of-home and retail media buyers and sellers actually convene.
Why does Solomon Partners matter to marketing and PR M&A?
Solomon Partners matters because it names advertising and marketing services as a standalone coverage category within a full-service global investment bank, giving marketing services companies access to the capital markets and cross-sector infrastructure of a larger bank without losing sector-specific attention. Boidman's public commentary, including a 2026 Bloomberg interview on AMI Entertainment Network's sale, shows the group remains an active, quoted voice in current media and marketing dealmaking.
How does Solomon Partners compare to other firms in this directory?
Solomon Partners' explicit naming of advertising and marketing services as a coverage category puts it closer to Madison Alley's advisory practice in specificity than to broader technology banks like Drake Star's advisory practice, even though Solomon Partners itself is a larger, full-service bank rather than a marketing-only boutique. Its out-of-home media specialization also gives it a niche within media and marketing M&A that no other firm in this directory covers as its primary focus.
Where can readers find Solomon Partners?
Solomon Partners is headquartered in New York. The firm's official website is solomonpartners.com. Readers can find the full directory context at Everything-PR's M&A advisory firms directory.
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