A two-wave 5W benchmark of 32,200 prompts finds every major AI assistant recommends its parent company's models more often than rivals do — except Claude at 1.2x lift.
New benchmark research finds three publishers — The Points Guy, NerdWallet, and Bankrate — supply 62% of credit card citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Issuer domains under 6%. Reddit appears in 38% of advanced travel-card prompts.
New 5W research ranks the top 25 luxury watch brands by AI citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Rolex owns the default — but the qualifier in the query changes everything.
New 5W × Haute Living index ranks 25 luxury houses by AI citation share. Hermès tops the list at 98.6. Rolex hits a perfect 100 on entity clarity. WWD covers the methodology.
A new 5W AI Visibility Index ranks the top 25 drugmakers by citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Pharma spends $8 billion on DTC ads. Eli Lilly and Novo Nordisk lead. Merck makes the world's top drug and ranks fifth.
Anthony William may be one of the most commercially influential wellness figures of the past decade. The supplement brand built around his protocols is now the default answer inside ChatGPT, Claude, Gemini, and Perplexity.
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
5WPR and Haute MD's new Medical Aesthetics AI Visibility Index 2026 ranks the top 25 brands in a $22B category. Botox, Juvéderm, CoolSculpting, SkinCeuticals, and Morpheus8 lead. GLP-1 is remaking demand. Instagram and TikTok are collapsing as patient discovery surfaces.