Entertainment & Media
A$AP Rocky: 72 Hours From Acquittal to Ray-Ban
How three hours of jury deliberation and a Ray-Ban creative directorship announced 72 hours later became the cleanest crisis-to-capital pivot in modern celebrity brand strategy.
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A$AP Rocky
Reputation Management
A$AP Rocky and Geno Smith: When the Manager Becomes the Story
The A$AP Rocky and Geno Smith dispute is one of the cleaner case studies on what happens when a celebrity-manager relationship breaks down in public. Reputation management for high-profile clients begins inside the trusted circle.