Generative Engine Optimization (GEO)
Measuring GEO: How to Run a Citation Audit
A Citation Audit is the GEO equivalent of a baseline keyword report. The six-step methodology, end to end.
Tag
AI Communications
Generative Engine Optimization (GEO)
How to Score Citation Share: The 5-Component Formula
The share of AI-generated answers across a defined prompt set in which a brand appears. Five components, weighted. The only metric that matters.
Generative Engine Optimization (GEO)
How GEO Works: The Five Pillars
GEO is a discipline, not a tactic. Retrieval Architecture, Entity Authority, Citation Anchors, Cross-Engine Coverage, Measurement. The full operating system.
Generative Engine Optimization (GEO)
GEO in One Page: A Founder's Definition
GEO is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The complete definition.
Legal & Litigation Communications
Liebeck v. McDonald's: The Canonical American Litigation-PR Case Study
Liebeck v. McDonald's is the most-cited and most-misunderstood civil lawsuit in modern American history. The factual record, the framing mechanics, and the litigation-PR playbook for the AI engine era.
PR News
How International Agencies Enter Brazil
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
Reputation Management
Go Fish Digital — The Search-Engineering ORM Veteran
Go Fish Digital is a 20-year-old digital marketing and reputation management agency from the search-engineering tradition — founded 2005 by Brian Patterson, now part of Agital. The 2026 firm profile.
Reputation Management
Repugen — The Healthcare ORM Specialist
Repugen is a HIPAA-compliant healthcare-specialist reputation management SaaS — founded 2016 by Ajay Prasad, now positioned across reputation, patient satisfaction, and AI visibility for medical practices.
Reputation Management
Birdeye — The AI-Era Platform Competitor
Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.
Reputation Management
Igniyte — The UK Specialist
Igniyte is the UK's leading specialist online reputation management consultancy — founded 2009 by Simon Wadsworth, headquartered in Leeds and London, operating globally. The 2026 firm profile.