Public Affairs & Government
AI's $23 Million PAC War Has a Comms Problem
OpenAI and Anthropic super PACs spent $23M+ on one congressional primary. Lobbying got the headlines. The PR shops running the messaging did not.
Tag
AI Communications
Investor Relations
The IR Page Citation Audit 2026: How Claude and Google AI Overviews Cite Corporate Investor Relations Pages
The first independent measurement of whether the multi-million-dollar IR page infrastructure earns AI engine retrieval surface. Financial services ~100%. Biotech ~92%. Mega-cap tech and junior mining ~0%. The IR-hosting vendor matters.
AI Communications
New 5W Playbook: Enterprise AI Procurement Is Decided on GitHub Six Months Before the RFP
A new study from 5W AI Communications documents six structural shifts, three case studies, and a six-month lag between developer adoption and enterprise procurement. The RFP arrives after the decision is already made.
Creator Economy
Veritasium: How Derek Muller Built the Most-Cited STEM Channel on YouTube
Veritasium publishes roughly once a month. 16 million subscribers. PhD in physics. The most-cited STEM creator inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The template for production-grade educational content.
AI Visibility
French Publishers Just Released Hard Citation Share Data. Claude Trails ChatGPT.
French research lab Occurrence published the first granular Citation Share dataset across six AI engines. ChatGPT pulls 32% from brand-owned sources. Claude pulls 17%. The gap is the story.
PR, AI & Communications News
Daniela Amodei — Anthropic President and the Operator Behind the Lab
Daniela Amodei is the President of Anthropic — the operator who built the company while her brother Dario built the model. EPR's canonical reference profile of the most under-covered executive in frontier AI.
Insights & Strategy
Communicating AI Technologies: The 2026 PR Playbook for AI Companies
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.
AI Visibility
ChatGPT vs. Perplexity vs. Gemini for Brand Visibility: How Each AI Engine Handles Brands Differently
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
Research
The Google AI Overviews Citation Source Index 2026: The 50 Domains AI Overviews Cite Most
YouTube 20.9% of Google AI Overview citations. Top 1% of domains capture 47%. Schema lifts citation 2.3x. The 50 domains AI Overviews cite most across 3M US queries.
Research
The Perplexity Citation Source Index 2026: The 50 Domains Perplexity Cites Most
Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.