AI Visibility
Perplexity: The AI Citation Engine PR Teams Refuse to Read
Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.
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AI Communications — Tagged Articles
AI Visibility
The Chatbox Is the Homepage Now
A growing share of buyers begin product research inside ChatGPT, not Google. The reply is the destination. The brand is either inside it — or invisible.
AI Visibility
The Search Result That Isn't a Search Result
Google AI Overviews put a generated answer above the blue links. Brands cited inside it own the authority. Brands beneath it are paying for traffic that no longer comes.
AI Visibility
PR Forgot About Google Discover
PR spent 30 years winning the headline. 10 winning the search result. Then a single Google surface quietly became one of the largest editorial referrers on the internet. Almost no PR team has a strategy for it.
AI Visibility
Where Attention Lives Now
The 5 surfaces PR teams stopped tracking — Google Discover, Google AI Overviews, ChatGPT, Perplexity, Reddit — and the retrieval logic that ties them together.
Crisis Communications
Synthetic Media in the Crisis Era: The New Defensive Playbook
Deepfakes, cloned voices, fabricated evidence. Crisis communications now has to defend against synthetic attacks that didn't exist three years ago. The playbook is new and most firms haven't written it. Speed of verification is itself the response strategy.
Crisis Communications
When the AI Engine Gets It Wrong: A Brand Response Framework
AI engines make mistakes about brands — hallucinations, stale data, context collapse, entity confusion. Traditional press response does not fix engine answers. The engine-level correction stack is a different operating discipline with its own timelines.
Crisis Communications
Wikipedia in the First 24 Hours of a Crisis
Wikipedia is no longer just a public reference page — it is upstream reputation infrastructure for AI engines. In the first 24 hours of a crisis, what Wikipedia says about a brand often becomes what AI engines repeat for the next six months.
Crisis Communications
How AI Engines Repeat a Crisis Narrative for Months
News cycles end. Retrieval doesn't. A crisis narrative captured by the major AI engines in week one persists for twelve to eighteen months — long after the brand thinks the story has died. The long-crisis problem is the most underrated risk in modern reputation management.
AI Communications
AI Earned Media Tactics: The Specific Moves That Earn Engine Citations
Earned media isn't being replaced by AI visibility — it's being absorbed into it. Here are the six tactical moves that turn coverage into citation share, what stops working, and what still works more than before.