Social Media
Your Social Feed Has Two Jobs Now
Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.
Tag
AI Communications
Crisis Communications
PR Strategies to Build a Resilient Brand — How Domino's, Tylenol, and JetBlue Survived Their Defining Crises
Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.
Social Media
PR for Personal Brands — MrBeast, Logan Paul, and the OnlyFans Creator Collective
Personal brand PR works when it builds operating infrastructure beyond content. MrBeast's Beast Industries holding company at $5B. Logan Paul's Prime Hydration ($1.2B) + WWE + Impaulsive. The OnlyFans creator collective at $5.80B in annual payouts. Three doctrines, three different scales.
AI Communications
Inc. 500 Brands Need a New Press Playbook
Inc. 500 communications graduated into a harder problem in 2026: the answer layer. Most high-growth programs still optimize for press hits. The five-layer citation stack that wins the next round of buyers, investors, and acquirers.
Crisis Communications
PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
Financial Services
Hedge Funds Have a ChatGPT Problem
Hedge funds spent 20 years marketing through events, networks, and exclusive editorial. That model breaks when allocators run the first diagnostic inside ChatGPT and Perplexity. How Bridgewater, Two Sigma, and AQR quietly built the citation stack — and how mid-sized funds catch up.
PR News
The Ethical Questions Facing AI in Marketing and PR
Most discussion of AI ethics in marketing and PR remains too abstract to be useful. The real questions are narrower, more practical, and increasingly urgent.
Gambling
Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share
Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.
Marketing
The Funnel Is Dead. The Answer Box Killed It.
Consumer marketing was built around the funnel. The funnel broke in 2024 and shattered in 2026. The buyer who once moved through five stages now types one question into ChatGPT. Three brands come back. What replaces the funnel.
Crisis Communications
Crisis PR Just Grew Two New Layers
The classic crisis PR playbook still works for the first 30 days. Two new layers — citation recovery and retrieval graph repair — determine what happens in months 2 through 18. The updated discipline.