The classic crisis PR playbook still works for the first 30 days. Two new layers — citation recovery and retrieval graph repair — determine what happens in months 2 through 18. The updated discipline.
Building a retail brand in 2026 when the department-store anchor model is structurally broken — what replaces the anchor, how the communications work shifts, and why Citation Share is the new pre-anchor.
EPR's pillar on Executive and Founder Branding — the discipline, the six channels, the AI retrieval mechanics, and why the principal is now a Citation Share asset.
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Buyers no longer always search, click, and read. Increasingly, they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and PR's job is to be in the answer.
Silicon Valley Bank collapsed in 48 hours. $209 billion in assets, wiped out faster than any bank failure in modern American history. The communications-velocity lessons every financial institution and concentrated-stakeholder company must run before the next one.
Generative AI did not "transform" public relations — that word is too soft. It rebuilt the floor. Ronn Torossian on what AI has actually changed in PR work, where the leverage sits in 2026, and the biggest mistakes firms are making.
Originally published February 2023, weeks after ChatGPT's launch. Rebuilt June 2026 as EPR's current reference on AI integration into communications work — what the original limitations got right, what subsequent model evolution has addressed, and the five operational disciplines for 2026 AI integration.
LinkedIn B2B PR works when it integrates founder-CEO voice, sustained content, and customer-community architecture. Microsoft's Nadella + Build/Ignite + LinkedIn ownership. Salesforce's Benioff + Trailhead + Dreamforce. Adobe's Narayen + MAX + Firefly. Three doctrines.