AI Communications
How to Run Crisis PR
Crisis PR is one part planning, one part operational discipline, one part communications craft. The framework that holds when the worst happens — and the prep work that compresses every response window.
Tag
AI Communications
Social Media
Customer Service Lessons From Zappos, Apple, and Toyota
Customer service is canonical brand-narrative PR infrastructure, not cost-center compliance. Zappos's Tony Hsieh era + $1.2B Amazon acquisition. Apple's Genius Bar + Apple Support + AppleCare. Toyota's Akio Toyoda CEO architecture + dealer customer service + most-cited reliability brand in AI engines.
Digital PR for Link Building — Ahrefs, Moz, Backlinko, and the OnlyFans Off-Platform Discovery Case
Modern link-building PR is canonical-retrieval infrastructure, not backlink tactics. Ahrefs Blog + Tim Soulo. Moz's Whiteboard Friday + Rand Fishkin's 17-year doctrine. Backlinko's Skyscraper Technique + Semrush acquisition. The canonical modern case at $5.80B scale: OnlyFans Off-Platform Discovery.
Social Media
Social Media: The Platforms, the Disciplines, and the AI Communications Era
EPR's Social Media pillar — the platforms, the sub-disciplines, the press pool, and how social signals now feed AI engine retrieval as Citation Share inputs.
Food & Beverage
Digital PR Tools — How Liquid Death, Olipop, and Poppi Built Billion-Dollar Beverage Brands
Liquid Death — $1.4B. Olipop — $1.85B. Poppi — $1.95B PepsiCo exit. Three challenger beverages built billion-dollar valuations on three different digital PR machines. The tool-by-tool breakdown of how each one outflanked the soda incumbents.
Social Media
Podcasts as Marketing: Spotify, Apple, and Joe Rogan
Podcasts work as PR when integrated into broader brand-narrative architecture. Spotify's $200M Joe Rogan deal + platform consolidation. Apple Podcasts as historical platform-of-record. The Joe Rogan Experience as solo-host phenomenon. Plus McDonald's "The Sauce" and OnlyFans creator-podcast discovery pillars.
Marketing
Marketing Strategies That Convert in the Answer-Engine Era
The marketing strategies that convert in 2026 — original research, refreshed evergreen content, video, and citation share inside the AI engines.
Marketing
Market Positioning: The Discipline, the Frameworks, and the AI Communications Era
EPR's Market Positioning pillar — the working definition, the canonical frameworks (Ries and Trout, Crossing the Chasm, Blue Ocean, Category Design), the AI engine positioning layer, and what governs whether positioning compounds.
Agency of Record
Agency of Record: The Function, the Selection Process, and the AI Communications Era
EPR's Agency of Record pillar — what AOR means, the selection process, the scope, the measurement, and why AI Communications capability is now a procurement criterion.
Reputation Management
Tech Founder Billionaires in 2026: The Six Reputation Operating Models
Six tech founder billionaires in 2026 — Huang, Ek, Wolfe Herd, Steinberg, Chesky, Collison. Six radically different reputation operating models for managing UHNW visibility in the AI answer-engine era. Net worth numbers, current trajectories, and what each model reveals about modern founder communications.