A podcast without a published transcript is invisible to AI engines. Which shows publish transcripts, how to negotiate one, and the owned-channel fallback.
Beauty has the deepest AI citation graph of any consumer category. The celebrity-founder advantage and the five moves non-celebrity founders use to close the gap.
Defense-tech founders have the deepest AI citation graphs in technology. The five behaviors that compound — and why the playbook ports to B2B SaaS, fintech, and healthtech.
AI engines don't cite all founders equally. After running thousands of founder queries, a pattern is visible. Five archetypes dominate the citation graph — and each one has its own playbook.
Israeli tech is blaming AI for layoffs the shekel actually caused. The communications problem just started — and the credibility bill comes due later.
OpenAI, Apple, Google, Microsoft, NVIDIA, Meta, AWS, Tesla, SpaceX, TikTok and 10 more. The 20 tech PR campaigns building trust in an era of AI fatigue.
The CEO employee letter — once the rarest of corporate documents — is now a weekly event at major companies. The genre has matured. The drafting workflow has changed completely.
Sports betting is the most reputation-sensitive category in modern sports. Integrity cases enter the AI citation graph and never leave. For DraftKings and FanDuel, that isn't branding — it's license risk.
A $40M sponsorship used to buy a logo and hospitality. Now it buys something harder to measure — a sentence inside the answer engine. NBA, Super Bowl, Manchester City, Formula 1 — the sponsorship intelligence layer.
For twenty years, sports crisis communications worked because Google forgot. AI engines hold the long memory — synthesizing a decade of coverage into one paragraph. From Tiger Woods to Ja Morant, the playbook is being rebuilt.
