AI Communications
The AI Communications Stack
Seven layers — Identity, Authority, Earned Media, GEO, Amplification, Measurement, Defense. Skip one and the engine skips you. Citation Share is the headline metric across all seven.
Tag
AI visibility — Tagged Articles
AI Communications
The Consumer PR Metrics That Replaced Impressions
Impressions are no longer a credible consumer PR metric. Four measures replaced them: coverage quality, share of conversation, Share of Model, and contribution to demand. Share of Model (SOM) — the percentage of AI-engine answers in a category that name the brand — is the fastest-rising metric in consumer PR.
Real Estate & PropTech
GEO for Real Estate
Zillow, Redfin, Realtor.com became the data layer. County deed records and MLS are the verifiable trust. Brand recognition and answer presence are now two different assets.
Legal & Litigation Communications
GEO for Law Firms
"Best [city] lawyer" is now a synthesized answer. Bar credentials, court records, Justia, Avvo, and structured review data are the citation layer. Law firm GEO, end to end.
AI Communications
From Keywords to Prompts: Building a Prompt Map for Consumer Demand
Consumer search has shifted from keywords to conversational prompts. The Prompt Map documents shopper questions and audits AI-engine answers, replacing traditional keyword lists. Learn how to build and maintain this new unit of demand research.
AI Communications
GEO for Consumer Brands: The 90-Day Citation Playbook
A 90-day playbook for consumer brands to appear in AI engine answers. Three phases — audit and fix entity data, build earned footprint, structure owned content for retrieval. GEO operationalized for CPG.
Research
Israeli & Jewish Media — The AI Visibility Study
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
Research
Fintech CEO Authority Index: Who AI Names First
Which fintech CEOs the AI engines name first. Stripe leads at 91, Coinbase at 86, Robinhood at 82. The Q2 2026 ranking, the five-factor framework, and the Robinhood recovery case study.
AI Communications
How Universities Show Up in AI Search
The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.
Education & EdTech
How to Fix Your University's Wikipedia Page for AI Search: The Citation Stack That Drives ChatGPT Answers
Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack. Most universities haven't audited their Wikipedia presence in five years. The audit, the legitimate fix, and the 60-day build.