Gino Colangelo, president of US wine and spirits PR specialist Colangelo & Partners, on virtual tastings, The Supper Share, and the resiliency of the wine industry.
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
How a product-first spirits brand built durable earned authority before the AI-answer era — the St. George Spirits playbook, from the 1982 founding to the 2007 absinthe moment.
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
Public relations (PR) plays a crucial role in shaping the perception of wine brands and influencing consumer behavior.
Public relations in the wine and spirits industry is a nuanced field, where storytelling, brand heritage, and consumer engagement play crucial roles.
On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.
This is information every food and beverage PR rep needs to pay attention to.