Ask The Experts
Gino Colangelo: Building the US's Leading Wine and Spirits PR Agency
Gino Colangelo, president of US wine and spirits PR specialist Colangelo & Partners, on virtual tastings, The Supper Share, and the resiliency of the wine industry.
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alcohol-pr — Tagged Articles
Research
Who AI Names When You Order Whiskey
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
Marketing
St. George Spirits and the Craft of Cultural Credibility
How a product-first spirits brand built durable earned authority before the AI-answer era — the St. George Spirits playbook, from the 1982 founding to the 2007 absinthe moment.
Ask The Experts
The Changing Face of Wine PR: From Traditional Marketing to Consumer-Centric Storytelling
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
Food & Beverage
Wine PR: 6 Programs That Worked, and What Changed in 2026
Six wine PR programs that worked, from Robert Mondavi to Chateau Montelena, plus what U.S. wine's 2025 slump and record-low drinking mean for wine brands in 2026.
Ask The Experts
Best Spirits PR Campaigns: Six Strategies That Worked
Six spirits PR campaigns that worked, from Tito's to Glenfiddich, and why PR carries more weight than ads for spirits brands under alcohol advertising rules.
Consumer Brands & Retail
Wine Marketing 2026: On-Premise vs Off-Premise Trade Guide
On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.