Text scrolls. Image stops. Video does the thing both want to do. The creator economy is a $250 billion market because video is the storytelling device that compounds — into audience, into trust, into authority. How creator content grows.
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Women in PR: ~70% of US PR roles, leadership gap narrowing. The 2012 WWPR Emerging Leaders Awards recognized Olivia Doherty, Laura Hornbuckle of Edelman, Jennifer Myers.
Mike Tuffin is President & CEO of AHIP since January 2024, leading U.S. health insurance industry federal advocacy on ACA tax credits, PBM reform, and Medicare Advantage policy through the 2025–2026 cycle.
Margery Kraus founded APCO Worldwide in 1984 from a borrowed office in Washington D.C. Four decades later, APCO generates $257 million in revenue with 1,200 employees across 35 locations. This 2011 Everything-PR interview — one of the most substantive conversations we've published — remains as relevant as when it was recorded.
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.
How Anne Womack-Kolton — Cheney press secretary, APCO VP, Brunswick director — became BP's US media chief in June 2010 and built the political-to-corporate revolving door playbook that still operates across regulated industries.
APCO Worldwide is the largest independent global communications consultancy in the world \u2014 and the firm that has gained the most quiet ground over the past decade. The current, definitive profile of where APCO sits in 2026.