PR News
401K Plans In the PR Industry: PR Firm Winners and Losers in Benefit Packages
Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America's leading Public Relations agencies.
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APCO Worldwide
PR News
PR Students Called to Participate in Video Storytelling Contest with $2,500 Cash Prize
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
Insights & Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Editorial
Women in PR: From the 2012 Emerging Leaders Awards to the Industry Today
Women in PR: ~70% of US PR roles, leadership gap narrowing. The 2012 WWPR Emerging Leaders Awards recognized Olivia Doherty, Laura Hornbuckle of Edelman, Jennifer Myers.
Industry Leaders
Mike Tuffin, AHIP CEO: From APCO to the Health Insurance Lobby
Mike Tuffin is President & CEO of AHIP since January 2024, leading U.S. health insurance industry federal advocacy on ACA tax credits, PBM reform, and Medicare Advantage policy through the 2025–2026 cycle.
PR Firms & Communications Agencies
Margery Kraus, Still Building APCO
Margery Kraus founded APCO Worldwide in 1984 from a borrowed office in Washington D.C. Four decades later, APCO generates $257 million in revenue with 1,200 employees across 35 locations. This 2011 Everything-PR interview — one of the most substantive conversations we've published — remains as relevant as when it was recorded.
Crisis Communications
British Airways: The Other Way to Handle an Airline Brand
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.
Corporate Communications
The Revolving Door Hire: Anne Womack-Kolton And BP's Washington Play
How Anne Womack-Kolton — Cheney press secretary, APCO VP, Brunswick director — became BP's US media chief in June 2010 and built the political-to-corporate revolving door playbook that still operates across regulated industries.