PR News
10 Largest PR Firms in the US & Their Website Traffic
The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.
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APCO Worldwide
Insights & Strategy
APCO Worldwide: Representing and Attacking Facebook
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Insights & Strategy
APCO Worldwide Scandal Dominating Malaysia Media
The former head of the Kuala Lumpur office of APCO Worldwide, Paul Stadlen, is at the center of a scandal sweeping through Malaysia.
PR News
401K Plans In the PR Industry: PR Firm Winners and Losers in Benefit Packages
Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America's leading Public Relations agencies.
PR News
Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding
A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?
PR News
PR Students Called to Participate in Video Storytelling Contest with $2,500 Cash Prize
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
Insights & Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
PR News
APCO Tags Mike Tuffin for D.C. Leadership
Last week, APCO Worldwide announced veteran Mike Tuffin, executive vice president of America's Health Insurance Plans (AHIP), as taking over as managing director of the firm's headquarters in Washington, D.C., on June 25th. APCO, perhaps the most influential PR group in the US Capital, evidently tagged Tuffin for his vast expertise and influence in the healthcare sector.
Communications Agencies & Firms
Margery Kraus of APCO Worldwide: A PR Leader Profile
Margery Kraus founded APCO Worldwide in 1984 from a borrowed office in Washington D.C. Four decades later, APCO generates $257 million in revenue with 1,200 employees across 35 locations. This 2011 Everything-PR interview — one of the most substantive conversations we've published — remains as relevant as when it was recorded.
PR News
APCO Worldwide PR Firm and a Final Fantasy of Malaysia
New investment in Malaysia has all but dried up on recent news of the country's divisions and controversy. The country has now gone so far as to hire the world's most prominent crisis management group, APCO Worldwide, to bolster the nation's reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?