Damian Burleigh, CRMO of Acuity Knowledge Partners, on outcome-based marketing in financial services and why PR has finally landed on every board's priority list.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
Conduent — the Xerox spinoff that touches two-thirds of American households while operating with deliberately minimal consumer-facing brand visibility. The case study in "deliberately invisible" B2B services communications strategy, and what it demonstrates about audience targeting, content marketing, and the AI Communications dimension for B2B brands.
