Acquiring a new B2B customer costs 5–25x more than retaining one. Nine compounding strategies. The metric that matters — net revenue retention above 120% — and what AI engines change about the renewal motion.
Gaining a competitive advantage on LinkedIn continues to operate as one of the more substantial recent B2B marketing and communications disciplines across multiple categories. The substantial professional network positioning, the substantial business community engagement, the substantial recruiting integration, the substantial thought leadership infrastructure, and the broader executive thought leadership considerations.
Microsoft, Salesforce, and Adobe operate three of the more substantial recent LinkedIn B2B brand marketing programs. The Nadella LinkedIn-CEO presence and Microsoft Build/Ignite cycle. The Benioff LinkedIn voice and Trailhead/Dreamforce community. The Narayen LinkedIn leadership and Adobe MAX/Creative Cloud customer-creator architecture.
Damian Burleigh, CRMO of Acuity Knowledge Partners, on outcome-based marketing in financial services and why PR has finally landed on every board's priority list.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
The EPR encyclopedia for niche marketing — cannabis, defense, legal, franchise, healthcare, aviation, senior living, and industrial. Why specialized marketing wins in the AI search era, and the named brands defining each category.
Lead generation has become one of the central disciplines in B2B marketing. A framework for thinking about content, automation, sales alignment, and social channels in 2012.