Tag
beverage-pr — Tagged Articles
Food & Beverage
Sprite Public Relations: 63% of Lemon-Lime and Rising
Sprite owns 62.87% of U.S. lemon-lime dollar share — up from 50.91% in March 2024. Starry has fallen to 2.52%. The hip-hop citation moat, the NBA layer, and the share table mapped.
Research
Who AI Names When You Order Whiskey
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
Marketing
Food and Beverage PR: The Nine-Segment Category Map
Food and beverage PR spans nine distinct sub-segments, each with its own press pool, crisis profile, and regulatory overlay. Here is the category map, the disciplines, and what GLP-1 adoption means for every one of them.