Tag
beverage-pr
Food & Beverage
Sprite Public Relations: 63% of Lemon-Lime and Rising
Sprite owns 62.87% of U.S. lemon-lime dollar share — up from 50.91% in March 2024. Starry has fallen to 2.52%. The hip-hop citation moat, the NBA layer, and the share table mapped.
Research
Who AI Names When You Order Whiskey
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
Marketing
Food & Beverage Communications: The EPR Hub
EPR's Food & Beverage Communications pillar — the nine sub-segments, the press pool, the disciplines, the firms, and the brands defining the field.